_John Bull_ was started in 1820, with the avowed object of espousing the King's side, and covering the Queen and her friends with obloquy. Theodore Hook was the editor, but very few persons were in the secret. Every man or woman who was conspicuous as a friend of the Queen was duly gibbeted, and any tittle-tattle gossip or scandal that could be ferreted out against them was boldly printed in the most unmistakable terms. Trial for libel failed to discover the real proprietors, editor, and writers, and the men who stood their trial as printer, publisher, proprietor, etc., were manifestly mere shams, men who would swear to anything and undergo any amount of imprisonment for the consideration of the smallest coin of the realm. The scandalous details in _John Bull_ attracted the public at once, and by the time it reached its sixth number, the circulation had risen to ten thousand, while the first five numbers were reprinted over and over again, and the first and second were actually stereotyped. But it began to be whispered about that Hook was the editor, whereupon he printed and signed a letter denying the rumor in the most indignant terms. This letter was supplemented by an editorial, from which the following is an extract: 'The conceit of some people is amusing, and it has not unfrequently been remarked that conceit is in abundance where talent is most scarce. Our readers will see that we have received a letter from Mr. Hook, disowning and disavowing all connection with this paper.... We are free to confess that two things surprise us in this business. The first, that anything which we have thought worthy of giving to the public should have been mistaken for Mr. Hook's; and secondly, that such a person as Mr. Hook should think himself disgraced by a connection with _John Bull_.' After the death of the Queen, Hook devoted himself to the demolition of the Whigs and Radicals. Joseph Hume was his especial target, and was dished up week after week with a decidedly original Latin garnish: '_Ex humili potens_--From a surgeon to a member of Parliament;' '_Humili modi loqui_--To talk Scotch like Hume;' '_Nequis humasse velit_--Let no one call Hume an ass,' etc., etc. _John Bull_ sustained a great many convictions for libel, and its dummies were frequently imprisoned, but they never betrayed Hook, who retained the editorship until his death in 1841. Somewhere about this time _The Britannia_, a Conservative journal, of a few years' standing, was incorporated with it. It had meanwhile considerably moderated its tone, and at the present day enjoys a fair circulation among steady-going people--chiefly country gentlemen, old ladies, and parsons--who obstinately cling to Tory principles. _John Bull_ was not the only newspaper which was prolific in libels, and perhaps at no time were scandalous attacks upon public and private persons more common. Mr. Freemantle, writing to the Marquis of Buckingham, in 1820, says: