The crowd : $b A study of the popular mind — John Shaqi
The crowd : $b A study of the popular mindLe Bon, Gustave
Science
The crowd : $b A study of the popular mind
Le Bon, Gustave
Crowds
This very fact that crowds possess in common ordinary qualities
explains why they can never accomplish acts demanding a high
degree of intelligence. The decisions affecting matters of
general interest come to by an assembly of men of distinction,
but specialists in different walks of life, are not sensibly
superior to the decisions that would be adopted by a gathering of
imbeciles. The truth is, they can only bring to bear in common
on the work in hand those mediocre qualities which are the
birthright of every average individual. In crowds it is
stupidity and not mother-wit that is accumulated. It is not all
the world, as is so often repeated, that has more wit than
Voltaire, but assuredly Voltaire that has more wit than all the
world, if by "all the world" crowds are to be understood.
If the individuals of a crowd confined themselves to putting in
common the ordinary qualities of which each of them has his
share, there would merely result the striking of an average, and
not, as we have said is actually the case, the creation of new
characteristics. How is it that these new characteristics are
created? This is what we are now to investigate.
Different causes determine the appearance of these
characteristics peculiar to crowds, and not possessed by isolated
individuals. The first is that the individual forming part of a
crowd acquires, solely from numerical considerations, a sentiment
of invincible power which allows him to yield to instincts which,
had he been alone, he would perforce have kept under restraint.
He will be the less disposed to check himself from the
consideration that, a crowd being anonymous, and in consequence
irresponsible, the sentiment of responsibility which always
controls individuals disappears entirely.
The second cause, which is contagion, also intervenes to
determine the manifestation in crowds of their special
characteristics, and at the same time the trend they are to take.
Contagion is a phenomenon of which it is easy to establish the
presence, but that it is not easy to explain. It must be classed
among those phenomena of a hypnotic order, which we shall shortly
study. In a crowd every sentiment and act is contagious, and
contagious to such a degree that an individual readily sacrifices
his personal interest to the collective interest. This is an
aptitude very contrary to his nature, and of which a man is
scarcely capable, except when he makes part of a crowd.
A third cause, and by far the most important, determines in the
individuals of a crowd special characteristics which are quite
contrary at times to those presented by the isolated individual.
I allude to that suggestibility of which, moreover, the contagion
mentioned above is neither more nor less than an effect.
Public-domain text, read in full here on John Shaqi.
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