The crowd : $b A study of the popular mind — John Shaqi
The crowd : $b A study of the popular mindLe Bon, Gustave
Science
The crowd : $b A study of the popular mind
Le Bon, Gustave
Crowds
Having treated this subject at sufficient length, I shall not
return to it now, but shall confine myself to saying a few words
on the subject of such ideas as are accessible to crowds, and of
the forms under which they conceive them.
They may be divided into two classes. In one we shall place
accidental and passing ideas created by the influences of the
moment: infatuation for an individual or a doctrine, for
instance. In the other will be classed the fundamental ideas, to
which the environment, the laws of heredity and public opinion
give a very great stability; such ideas are the religious beliefs
of the past and the social and democratic ideas of to-day.
These fundamental ideas resemble the volume of the water of a
stream slowly pursuing its course; the transitory ideas are like
the small waves, for ever changing, which agitate its surface,
and are more visible than the progress of the stream itself
although without real importance.
At the present day the great fundamental ideas which were the
mainstay of our fathers are tottering more and more. They have
lost all solidity, and at the same time the institutions resting
upon them are severely shaken. Every day there are formed a
great many of those transitory minor ideas of which I have just
been speaking; but very few of them to all appearance seem
endowed with vitality and destined to acquire a preponderating
influence.
Whatever be the ideas suggested to crowds they can only exercise
effective influence on condition that they assume a very
absolute, uncompromising, and simple shape. They present
themselves then in the guise of images, and are only accessible
to the masses under this form. These imagelike ideas are not
connected by any logical bond of analogy or succession, and may
take each other's place like the slides of a magic-lantern which
the operator withdraws from the groove in which they were placed
one above the other. This explains how it is that the most
contradictory ideas may be seen to be simultaneously current in
crowds. According to the chances of the moment, a crowd will
come under the influence of one of the various ideas stored up in
its understanding, and is capable, in consequence, of committing
the most dissimilar acts. Its complete lack of the critical
spirit does not allow of its perceiving these contradictions.
Public-domain text, read in full here on John Shaqi.
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