The crowd : $b A study of the popular mindLe Bon, Gustave
Science
The crowd : $b A study of the popular mind
Le Bon, Gustave
Crowds
For individuals to succumb to contagion their simultaneous
presence on the same spot is not indispensable. The action of
contagion may be felt from a distance under the influence of
events which give all minds an individual trend and the
characteristics peculiar to crowds. This is especially the case
when men's minds have been prepared to undergo the influence in
question by those remote factors of which I have made a study
above. An example in point is the revolutionary movement of
1848, which, after breaking out in Paris, spread rapidly over a
great part of Europe and shook a number of thrones.
Imitation, to which so much influence is attributed in social
phenomena, is in reality a mere effect of contagion. Having
shown its influence elsewhere, I shall confine myself to
reproducing what I said on the subject fifteen years ago. My
remarks have since been developed by other writers in recent
publications.
"Man, like animals, has a natural tendency to imitation.
Imitation is a necessity for him, provided always that the
imitation is quite easy. It is this necessity that makes the
influence of what is called fashion so powerful. Whether in the
matter of opinions, ideas, literary manifestations, or merely of
dress, how many persons are bold enough to run counter to the
fashion? It is by examples not by arguments that crowds are
guided. At every period there exists a small number of
individualities which react upon the remainder and are imitated
by the unconscious mass. It is needful however, that these
individualities should not be in too pronounced disagreement with
received ideas. Were they so, to imitate them would be too
difficult and their influence would be nil. For this very reason
men who are too superior to their epoch are generally without
influence upon it. The line of separation is too strongly
marked. For the same reason too Europeans, in spite of all the
advantages of their civilisation, have so insignificant an
influence on Eastern people; they differ from them to too great
an extent.
"The dual action of the past and of reciprocal imitation renders,
in the long run, all the men of the same country and the same
period so alike that even in the case of individuals who would
seem destined to escape this double influence, such as
philosophers, learned men, and men of letters, thought and style
have a family air which enables the age to which they belong to
be immediately recognised. It is not necessary to talk for long
with an individual to attain to a thorough knowledge of what he
reads, of his habitual occupations, and of the surroundings amid
which he lives."[17]
[17] Gustave le Bon, "L'Homme et les Societes," vol. ii. p. 116.
1881.
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