The crowd : $b A study of the popular mindLe Bon, Gustave
Science
The crowd : $b A study of the popular mind
Le Bon, Gustave
Crowds
Contagion is so powerful that it forces upon individuals not only
certain opinions, but certain modes of feeling as well.
Contagion is the cause of the contempt in which, at a given
period, certain works are held--the example of "Tannhauser" may
be cited--which, a few years later, for the same reason are
admired by those who were foremost in criticising them.
The opinions and beliefs of crowds are specially propagated by
contagion, but never by reasoning. The conceptions at present
rife among the working classes have been acquired at the
public-house as the result of affirmation, repetition, and
contagion, and indeed the mode of creation of the beliefs of
crowds of every age has scarcely been different. Renan justly
institutes a comparison between the first founders of
Christianity and "the socialist working men spreading their ideas
from public-house to public-house"; while Voltaire had already
observed in connection with the Christian religion that "for more
than a hundred years it was only embraced by the vilest
riff-raff."
It will be noted that in cases analogous to those I have just
cited, contagion, after having been at work among the popular
classes, has spread to the higher classes of society. This is
what we see happening at the present day with regard to the
socialist doctrines which are beginning to be held by those who
will yet be their first victims. Contagion is so powerful a
force that even the sentiment of personal interest disappears
under its action.
This is the explanation of the fact that every opinion adopted by
the populace always ends in implanting itself with great vigour
in the highest social strata, however obvious be the absurdity of
the triumphant opinion. This reaction of the lower upon the
higher social classes is the more curious, owing to the
circumstance that the beliefs of the crowd always have their
origin to a greater or less extent in some higher idea, which has
often remained without influence in the sphere in which it was
evolved. Leaders and agitators, subjugated by this higher idea,
take hold of it, distort it and create a sect which distorts it
afresh, and then propagates it amongst the masses, who carry the
process of deformation still further. Become a popular truth the
idea returns, as it were, to its source and exerts an influence
on the upper classes of a nation. In the long run it is
intelligence that shapes the destiny of the world, but very
indirectly. The philosophers who evolve ideas have long since
returned to dust, when, as the result of the process I have just
described, the fruit of their reflection ends by triumphing.
3. PRESTIGE
Great power is given to ideas propagated by affirmation,
repetition, and contagion by the circumstance that they acquire
in time that mysterious force known as prestige.
Public-domain text, read in full here on John Shaqi.
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