The crowd : $b A study of the popular mindLe Bon, Gustave
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The crowd : $b A study of the popular mind
Le Bon, Gustave
Crowds
"Provided his fortune enables him to keep up his rank, he is sure
of their affection in advance, and brought into contact with him
they are so enchanted as to put up with anything at his hands.
They may be seen to redden with pleasure at his approach, and if
he speaks to them their suppressed joy increases their redness,
and causes their eyes to gleam with unusual brilliance. Respect
for nobility is in their blood, so to speak, as with Spaniards
the love of dancing, with Germans that of music, and with
Frenchmen the liking for revolutions. Their passion for horses
and Shakespeare is less violent, the satisfaction and pride they
derive from these sources a less integral part of their being.
There is a considerable sale for books dealing with the peerage,
and go where one will they are to be found, like the Bible, in
all hands."
The prestige of which I have just spoken is exercised by persons;
side by side with it may be placed that exercised by opinions,
literary and artistic works, &c. Prestige of the latter kind is
most often merely the result of accumulated repetitions.
History, literary and artistic history especially, being nothing
more than the repetition of identical judgments, which nobody
endeavours to verify, every one ends by repeating what he learnt
at school, till there come to be names and things which nobody
would venture to meddle with. For a modern reader the perusal of
Homer results incontestably in immense boredom; but who would
venture to say so? The Parthenon, in its present state, is a
wretched ruin, utterly destitute of interest, but it is endowed
with such prestige that it does not appear to us as it really is,
but with all its accompaniment of historic memories. The special
characteristic of prestige is to prevent us seeing things as they
are and to entirely paralyse our judgment. Crowds always, and
individuals as a rule, stand in need of ready-made opinions on
all subjects. The popularity of these opinions is independent of
the measure of truth or error they contain, and is solely
regulated by their prestige.
I now come to personal prestige. Its nature is very different
from that of artificial or acquired prestige, with which I have
just been concerned. It is a faculty independent of all titles,
of all authority, and possessed by a small number of persons whom
it enables to exercise a veritably magnetic fascination on those
around them, although they are socially their equals, and lack
all ordinary means of domination. They force the acceptance of
their ideas and sentiments on those about them, and they are
obeyed as is the tamer of wild beasts by the animal that could
easily devour him.
Public-domain text, read in full here on John Shaqi.
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