The crowd : $b A study of the popular mindLe Bon, Gustave
Science
The crowd : $b A study of the popular mind
Le Bon, Gustave
Crowds
Whatever has been a ruling power in the world, whether it be
ideas or men, has in the main enforced its authority by means of
that irresistible force expressed by the word "prestige." The
term is one whose meaning is grasped by everybody, but the word
is employed in ways too different for it to be easy to define it.
Prestige may involve such sentiments as admiration or fear.
Occasionally even these sentiments are its basis, but it can
perfectly well exist without them. The greatest measure of
prestige is possessed by the dead, by beings, that is, of whom we
do not stand in fear--by Alexander, Caesar, Mahomet, and Buddha,
for example. On the other hand, there are fictive beings whom we
do not admire--the monstrous divinities of the subterranean
temples of India, for instance--but who strike us nevertheless as
endowed with a great prestige.
Prestige in reality is a sort of domination exercised on our mind
by an individual, a work, or an idea. This domination entirely
paralyses our critical faculty, and fills our soul with
astonishment and respect. The sentiment provoked is
inexplicable, like all sentiments, but it would appear to be of
the same kind as the fascination to which a magnetised person is
subjected. Prestige is the mainspring of all authority. Neither
gods, kings, nor women have ever reigned without it.
The various kinds of prestige may be grouped under two principal
heads: acquired prestige and personal prestige. Acquired
prestige is that resulting from name, fortune, and reputation.
It may be independent of personal prestige. Personal prestige,
on the contrary, is something essentially peculiar to the
individual; it may coexist with reputation, glory, and fortune,
or be strengthened by them, but it is perfectly capable of
existing in their absence.
Acquired or artificial prestige is much the most common. The
mere fact that an individual occupies a certain position,
possesses a certain fortune, or bears certain titles, endows him
with prestige, however slight his own personal worth. A soldier
in uniform, a judge in his robes, always enjoys prestige. Pascal
has very properly noted the necessity for judges of robes and
wigs. Without them they would be stripped of half their
authority. The most unbending socialist is always somewhat
impressed by the sight of a prince or a marquis; and the
assumption of such titles makes the robbing of tradesmen an easy
matter.[18]
[18] The influence of titles, decorations, and uniforms on crowds
is to be traced in all countries, even in those in which the
sentiment of personal independence is the most strongly
developed. I quote in this connection a curious passage from a
recent book of travel, on the prestige enjoyed in England by
great persons.
"I had observed, under various circumstances, the peculiar sort
of intoxication produced in the most reasonable Englishmen by the
contact or sight of an English peer.
Public-domain text, read in full here on John Shaqi.
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