Conduct of life; English essays -- 20th century; Ethics; Philosophy
the banner of Hugo, imparted colour and brilliance. Yet all the great
artists who have wrestled with French speech for a century have never
been able to restore the scent and the savour and the substance which
Villon and Montaigne without visible effort could once find within its
borders. In this as in other matters what we call Progress means the
discovery of new desirable qualities, and therewith the loss of other
qualities that were at least equally desirable.
Then there is yet another warning which, especially in recent times, is
issued at frequent intervals, and that is against the use of verbal
counters, of worn or even worn-out phrases, of what we commonly fall
back on modern French to call _clichés_. We mean thereby the use of old
stereotyped phrases—Goethe called them “stamped” or _gestempelt_—to save
the trouble of making a new living phrase to suit our meaning. The word
_cliché_ is thus typographic, though, it so happens, it is derived from
an old French word of phonetic meaning, _cliqueter_ or _cliquer_
(related to the German _klatschen_), which we already have in English as
to “click” or to “clack,” in a sense which well supplements its more
modern technical sense for this literary end. Yet the warning against
_clichés_ is vain. The good writer, by the very fact that he is alive
and craves speech that is vivid, as _clichés_ never are, instinctively
avoids their excessive use, while the nervous and bad writer, in his
tremulous anxiety to avoid these tabooed _clichés_, falls into the most
deplorable habits, like the late Mr. Robert Ross, who at one time was so
anxious to avoid _clichés_ that he acquired the habit of using them in
an inverted form and wrote a prose that made one feel like walking on
sharp flints; for, though a macadamized road may not be so good to walk
in as a flowered meadow, it is better than a macadamized road with each
stone turned upside down and the sharp edge uppermost. As a matter of
fact it is impossible to avoid the use of _clichés_ and counters in
speech, and if it were possible the results would be in the highest
degree tedious and painful. The word “_cliché_” itself, we have seen, is
a _cliché_, a worn counter of a word, with its original meaning all
effaced, and even its secondary meaning now only just visible. That, if
those folk who condemn _clichés_ only had the intelligence to perceive
it, is a significant fact. You cannot avoid using _clichés_, not even in
the very act of condemning them. They include, if we only look keenly
enough, nearly the whole of language, almost every separate word. If one
could avoid them one would be unintelligible. Even those common phrases
which it is peculiarly meet to call counters are not to be absolutely
condemned. They have become so common to use because so fit to use, as
Baudelaire understood when he spoke of “the immense depth of thought in
vulgar locutions.”[56] There is only one rule to follow here,—and it is
Public-domain text, read in full here on John Shaqi.
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