Now, though the meaning of "greatest happiness," as an end, is here to a certain degree defined, the need for further definition is felt the moment we attempt to decide on ways of regulating conduct so as to attain the end. The first question which arises is, must we regard this "greatest happiness principle" as a principle of guidance for the community in its corporate capacity, or as a principle of guidance for its members separately considered, or both? If the reply is that the principle must be taken as a guide for governmental action rather than for individual action, we are at once met by the inquiry, what is to be the guide for individual action? If individual action is not to be regulated solely for the purpose of achieving "the greatest happiness of the greatest number," some other principle of regulation for individual action is required, and "the greatest happiness principle" fails to furnish the needful ethical standard. Should it be rejoined that the individual in his capacity of political unit is to take furtherance of general happiness as his end, giving his vote or otherwise acting on the legislature with a view to this end, and that in so far guidance is supplied to him, there comes the further inquiry, whence is to come guidance for the remainder of individual conduct, constituting by far the greater part of it? If this private part of individual conduct is not to have general happiness as its direct aim, then an ethical standard other than that offered has still to be found. Hence, unless pure altruism as thus formulated confesses its inadequacy, it must justify itself as a sufficient rule for all conduct, individual and social. We will first deal with it as the alleged right principle of public policy; and then as the alleged right principle of private action. § 84. On trying to understand precisely the statement that when taking general happiness as an end, the rule must be--"everybody to count for one, nobody for more than one," there arises the idea of distribution. We can form no idea of distribution without thinking of something distributed and recipients of this something. That we may clearly conceive the proposition we must clearly conceive both these elements of it. Let us take first the recipients.