Backed by this convincing argument, Mr Sifton now turned to the United Kingdom. For many years his predecessors had directed their chief efforts to this field. Early in the eighties a large influx of British and Irish immigrants had come, but most of them had quickly passed to the United States. In the {225} nineties scarcely ten thousand a year crossed from the crowded British Isles to Canada, while the United States secured thirty or forty thousand. Now conditions were soon reversed. The immigration campaign was lifted out of the routine and dry rot into which it had fallen. Advertisements of a kind new to British readers were inserted in the press, the schools were filled with attractive literature, and patriotic and philanthropic agencies were brought into service. Typical of this activity was the erection of a great arch of wheat in the Strand, London, during the Coronation ceremonies of 1902. Its visible munificence and its modest mottoes, 'Canada the granary of the Empire' and 'Canada offers 160 acres free to every man,' carried a telling message to millions. From nine or ten thousand in the nineties British immigration into Canada rose to fifty thousand in 1904 and over a hundred and twenty thousand in 1911. Australia soon followed Canada's example, with the result that whereas in 1900 only one of every three emigrants who left the British Isles remained under the flag, a dozen years later the proportions had grown to four out of every five. This was empire-building of the most practical kind. {226} This incoming of English-speaking peoples also brought its problems. The Americans contributed largely to the rise of the 'subdivision expert,' though in this matter of land speculation the native sons soon bettered their instructors. The British immigrants at first included too many who had been assisted by charitable societies, and always they flocked more to the towns than to the land. Yet these immigrants were in the main the best of new citizens. During the fifteen years of Liberal administration (1896-1911) the total immigration to Canada exceeded two millions. Of this total about thirty-eight per cent came from the British Isles, twenty-six from Continental Europe, and thirty-four from the United States. This increase was not all net. There was a constant ebb as well as flow, many returning to their native land, whether to enjoy the fortune they had gained or to lament that the golden pavements they had heard of were nowhere to be seen. The exodus of native-born to the United States did not wholly cease, though it fell off notably and was far more than offset by the northward flow. After all deductions, the population of Canada during this period grew from barely over five to seven {227} and a quarter millions, showing a rate of increase for the last decade (1901-11) unequalled elsewhere in the world.