Much more significant, however, was the influx of American settlers, which reached a great height soon afterwards. Mr Sifton knew that no settlers could be had anywhere with more enterprise, capital, and practical experience of western needs than the farmers of the western and mid-western states. As these states became settled, many farmers who desired larger scope for their energy or farms for their growing sons were in the mood to listen to tales of pastures new. Among these Americans, then, the minister prepared to spread his glad tidings of the Canadian plains. Agents were appointed for each likely state, with sub-agents who were paid a commission for every settler who came. The land of promise was pictured in attractive, compelling booklets, and in advertisements inserted in seven or eight thousand farm and weekly papers. All inquiries were {224} systematically followed up. In co-operation with the railways, free trips were arranged for parties of farmers and for press associations, to give the personal touch needed to vitalize the campaign. State and county fairs were utilized to keep Canada to the fore. Every assistance was given to make it easy for the settler to transport his effects and to select his new home. As a result of these aggressive efforts, the ranks of incoming Americans, negligible in the earlier years, rose to astounding proportions--from seven hundred in 1897 to fifteen thousand in 1900 and one hundred thousand in 1911. This influx had a decisive effect on the West. It was not only what these well-to-do, progressive settlers achieved themselves that counted, but the effect of their example upon others. Every American who preferred Canada to his own land persuaded an Englishman or a Scotsman that the star of empire was passing to the north.