Scotland -- Social life and customs -- Fiction; Short stories
When the advertising disease first broke out in the country, a Muirtown
grocer with local connections disfigured our main road with his list of
prices, till in a moment of incredible audacity he affixed a cheap
tea advertisement to the Parish Kirk door, and was understood to
have escaped penal servitude by offering an abject apology to Doctor
Davidson, and contributing ten pounds for the poor of the parish.
Constable's announcements were the only mural literature afterwards
allowed in the Glen, and Jock prided himself on their grandeur. They
were headed in large type “Displenishing Sale,” and those imposing
words, which had never been heard in the ordinary speech of the Glen
within the memory of man, were supported in the body of the document by
“heifers,” “fat oxen,” “draught horses,” “agricultural implements,” and
“dairy apparatus.” Jock had “cereals” in one bill, but yielded to
public feeling, and returned to “oats and barley” as a concession to the
condition of a semieducated people.
Persons, without imagination, used to carp at the grand style and demand
explanations, but short of “cereals,” Jock carried the community.
“What gars Jock aye say 'Displenishing Sale'?” inquired Hillocks
one day, after he had given ten minutes to a bill and done the more
ambitious words in syllables. “An' what dis he mean by 'heifer'? A' ken
the beasts on Milton as weel as ma ain, an' a' never heard tell o'
'heifer' ootside o' the Bible.”
“Ye're a doited (stupid) body, Hillocks,” said Jamie Soutar, who was
always much tickled by Jock's efforts; “ye wudna surely expeck an
unctioneer tae speak aboot roups, and div ye think yersel that quey
soonds as weel as heifer? Gin ye hed naething but oor ain words on a
post, naebody wud look twice at it, but this kind o' langidge solemnises
ye an' maks ye think.”
“Man Jamie, a' never thocht o' that,” for this argument touched Hillocks
closely, “an' a'm no sayin' but ye 're richt. Jock 's a gabby body an'
no feared o' words.”
Public-domain text, read in full here on John Shaqi.
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