Enough of the crook! Let us get to Eytinge the business builder and
man. It is a great, broad jump we admit, but the telling of how Eytinge
accomplished it is a thousand times easier to do than the battle which
Eytinge himself had to go through in bringing about that end. Seven
years ago Eytinge was a crook of the first water, seven years, mind
you, and--today Eytinge is a man. He is looked up to by professional
advertising writers the country over. His business letters are the best
that are being written today. Eytinge is the star of them all.
The strange part of this great accomplishment is the manner in which
it was brought about. Eytinge made the road light for himself. He
started out with weak hands to carry the torch that showed him the way.
Today Eytinge is his own light; he has thrown away the torch and walks
alone. Honesty is his greatest asset, and it was through the writing of
business letters that Eytinge found his way.
When Eytinge entered the State prison he realized that he must find
some means of making money. One could not forge checks in prison.
Eytinge was placed in the chronic ward. Around him were Indians,
Mexicans and others who in their spare moments made hat bands, watch
fobs and other articles out of horse hair. They decorated these with
rosettes hammered out of Mexican dollars. These articles were sold
whenever possible to chance visitors at the prison, but it was a slow
way of making money.
And then one day the big idea came to Eytinge! Opportunity knocked
on the steel bars and Eytinge was there to talk to Her! The crude
handiwork of the prisoners was the vehicle by which Eytinge began to
make his way. He began by writing letters to retail dealers on the
outside asking them to take the agency for the hat bands, belts, watch
fobs and other articles. It was not long until the money began to pour
in. There was a big demand for the articles, but it was the letters
that Eytinge had written that opened up the field. In these letters
Eytinge had given the dealers a straightforward account of what the
articles really were. He told the truth absolutely and unvarnished, and
one day he discovered that he had been doing this.
Does honesty pay? This was the question that Eytinge asked himself.
He did not have to ask others--he had the proof before him. He had
discovered that honesty did pay and that it paid well. But just at that
time this new business received a severe setback. Prison officials
became suspicious that many of the letters going out from the prison
were not what they purported to be. Some of the salesmen were suspected
of filling their letters with fake statements which were little short
of appeals for help.
Public-domain text, read in full here on John Shaqi.
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