This "pure" malt whiskey is a favorite "booze" of so-called temperance people. Since it is advertised as a medicine, they can get drunk from its use and still be "temperance" advocates. One of the favorite methods of advertising the product was to draw the public's attention to the fact that CLERGYMEN ENDORSE MALT WHISKY DISTINGUISHED DIVINES AND TEMPERANCE WORKERS WHO HAVE spent their lives in uplifting their fallen brethren and placing their feet upon the solid rock use and recommend ----'s pure malt whisky. Honored and respected preachers of the gospel and advocates of temperance, without regard to creed or prejudice, make frank and outspoken statements of what ----'s pure malt whisky has done for them. Then follow the testimonials and the photographs of three aged and inert-looking preachers. It made an impressive advertisement, as most nostrum "ads" are, because, unfortunately, the art of the liar is best expressed in the superlative degree. His word-pictures are therefore more lurid, more diversified, more romantic. But when they are investigated and the facts brought to light the advertisement falls to pieces. For example, compare the actual facts relative to the three "distinguished divines" with the fiction in the following advertisement: The Rev.---- D----, over 82 years of age, practised medicine for many years, when he moved west. He became a minister and did preach for ten years in the State of Wyoming. He then retired from the pulpit and opened a marriage bureau. He received $10.00 when he gave his testimonial "to get his picture taken." The Rev. ---- H---- occupied the pulpit of the Church of Eternal Hope of B----, Pa. He retired to enter politics a number of years ago, and is now a deputy Internal Revenue collector. He is a spiritualist. He owned race horses and was a patron of the turf. The Rev. McL---- lived in G----, Mich. There are 893 people in the township and it is not even on the railroad line. Mr. McL---- was allowed to resign from the fellowship after being called to trial for endorsing ----'s pure malt whisky.