Ordinarily, from 1801 to 1825, of the twenty short columns all but four or five were devoted to advertisements. Shipping, auctions, wholesale stores (seldom retail), lotteries, legal notices, and the theater furnished most of the patronage, but the range of advertising was surprising. In 1802 we find such insertions as these: ST. CROIX RUM.--50 puncheons, just arrived per the brig Harriet, from St. Croix, now landing at Schermerhorn’s Wharf. For sale by CURRIE & WHITNEY, 47 Front Street. FOR SALE--A likely Negro Wench, 16 years old--sold for no fault. For terms, enquire of WILLIAM LEAYCROFT, 109 Liberty Street. TAKE NOTICE LOTTERY TICKETS to be had at the Book and Stationery Store of NAPHTALI JUDAH, No. 84 Maiden-Lane. Tickets in the Lottery No. 1, for the encouragement of Literature--$25, the highest prize--for sale in Halves, Quarters, and Eighth Parts. The Lottery will positively commence drawing in this city on the first Tuesday in February next. Owing to the great demand for Tickets, they will rise from the present price of six dollars and a half, in a few days. Editor Coleman would have lifted his brows had he been told that within a little more than a century St. Croix rum, lotteries to encourage literature, and the sale of likely negro wenches would all be outlawed. The circulation of the _Evening Post_ rose only slowly, and like all the other New York newspapers of the time, until after the War of 1812 it found the struggle for existence a harsh one. At the beginning of 1804 the whole group, except the youngest and weakest, Irving’s _Morning Chronicle_, concerted to raise their yearly subscription price from $8 to $10; this meaning, in the instance of Coleman’s journal, the difference between $9,600 and $12,000 a year. The reason alleged was the heavy increase in the cost of labor and materials. Journeymen printers, recently paid $6 a week, were now asking $8; the faithfullest clerk and most dogged collector in town could once have been had for $300 a year, and now any such employee wanted $400; while paper had risen until it cost the editor $7,000 to $8,000 a year. The _Gazette_ and the _Mercantile Advertiser_ caused much ill-feeling when they immediately broke faith and reverted to the $8 rate, but Coleman stood by his guns. To help in holding his subscribers, he advanced his printing hour from four p. m. to two. Year after year there was a slight increase in the daily circulation, though it hardly kept pace with the growth of population; in 1815 it stood at 1,580 copies daily, and in 1820 at 1,843.