The Evening Post: A Century of JournalismNevins, Allan
History
The Evening Post: A Century of Journalism
Nevins, Allan
New York post
ARRIVED, The schr. Red-Bird, Walker, in 12 days from Washington,
N. C., with 447 bbl. of naval stores, 700 bushels of corn, for Mr.
Gardiner, of Rhode Island. Spoke, five leagues from the capes of
Virginia, the schr. Farmer’s Daughter, 24 days from Port Morant for
Marblehead, the captain informed that he saw a large ship under
jury masts, standing in for Havanna; being about two leagues
distant; supposed to be English. At the same time, a brig to
leeward, with her main-top-masts gone and both pumps agoing; she
had black sides and supposed to be an eastern brig, & was making
for Havanna.
Sloop Harriet, Lynds, 60 days from Jamaica, with rum, to George
Pratt. Captain L. has experienced the most distressing weather, and
his crew would have starved had it not been for supplies received
from 3 vessels which he fell in with. On the 5th of Nov. he met
with the schr. Goliath, Pinkham (arrived at this port), then out 35
days; and though Captain P. was then short, and on allowance, he
humanely divided, as it were, his last mouthful with Captain Lynds.
Nov. 10, in lat. 33, fell in with the bark Calliope, 46 days from
Kingston for Norfolk--gave her some water, and received some bread
and beef. Nov. 14, in lat. 36, got some bread from the ship Lovina,
18 days from Savannah for Philadelphia.
Then, as now, advertisements were the principal support of newspapers,
though they yielded a revenue that seems pitiful by modern standards.
Until some years after Coleman died in 1828, merchants paid $40 a year
for the privilege of advertising, a subscription being thrown in. It
was left to their sense of fairness not to present advertisements of
undue length, and “display ads” were of course unknown. The monthly
rate was $3.50, four insertions could be had for a dollar, and one for
fifty cents. A study of the first ledger of the _Evening Post_, for
the years 1801–1804, shows that the largest receipts from a single
firm were $276.49, from Bronson and Chauncey. The publishers, T. and
J. Swords, paid in eighteen months $157.55--they were destined to be
good customers of the _Evening Post_ for decades. But nearly all the
accounts were for small amounts. James Roosevelt, the wealthy Pearl
Street merchant, paid $57.37 between the beginning of 1802 and Nov.
16, 1803; Minturn and Barker, representing two families long prominent
in business, paid $39.55 in the same period; and Robert Lenox paid
$91.50. This ledger is a virtual directory of all important business
and professional men of the city, in which we meet entries of payments
for subscriptions by Hamilton, Burr, Rufus King, Oliver Wolcott,
Brockholst Livingston, Morgan Lewis, and many other notables.
Public-domain text, read in full here on John Shaqi.
Reviews
Reviews
No reviews yet
Be the first to share your thoughts on this work.
Elsewhere in the archive
Join the Discussion
Join the discussion
Sign in to leave a comment or review.
Sign InorCreate an account