Whoever would civilize men, and establish them into a body politic, must be thoroughly acquainted with all the passions and appetites, strength and weaknesses of their frame, and understand how to turn their greatest frailties to the advantage of the public. In the Inquiry into the Origin of Moral Virtue, I have shown how easily men were induced to believe any thing that is said in their praise. If, therefore, a lawgiver or politician, whom they have a great veneration for, should tell them, that the generality of men had within them a principle of valour distinct from anger, or any other passion, that made them to despise danger, and face death itself with intrepidity, and that they who had the most of it were the most valuable of their kind, it is very likely, considering what has been said, that most of them, though they felt nothing of this principle, would swallow it for truth, and that the proudest, feeling themselves moved at this piece of flattery, and not well versed in distinguishing the passions, might imagine that they felt it heaving in their breasts, by mistaking pride for courage. If but one in ten can be persuaded openly to declare, that he is possessed of this principle, and maintain it against all gainsayers, there will soon be half a dozen that shall assert the same. Whoever has once owned it is engaged, the politician has nothing to do but to take all imaginable care to flatter the pride of those that brag of, and are willing to stand by it a thousand different ways: The same pride that drew him in first will ever after oblige him to defend the assertion, till at last the fear of discovering the reality of his heart, comes to be so great, that it outdoes the fear of death itself. Do but increase man's pride, and his fear of shame will ever be proportioned to it: for the greater value a man sets upon himself, the more pains he will take, and the greater hardships he will undergo, to avoid shame.