The Fabric of Civilization: A Short Survey of the Cotton Industry in the United StatesGuaranty Trust Company of New York
History
The Fabric of Civilization: A Short Survey of the Cotton Industry in the United States
Guaranty Trust Company of New York
Cotton manufacture -- United States
United Kingdom $618,000,000 $418,000,000
Germany 117,000,000 30,100,000
France 78,000,000 60,000,000
Japan 58,000,000 95,800,000
United States 55,500,000 60,200,000
Switzerland 50,300,000 65,800,000
Italy 47,800,000 30,500,000
India 38,900,000 27,300,000
Holland 30,900,000
Austria Hungary 27,800,000
Belgium 23,700,000
Russia 22,500,000 19,700,000[B]
Spain 8,300,000 17,400,000
China 1,400,000 2,100,000
-----
[B] Eleven months.
Thus, despite the very remarkable growth which had taken place between
1910 and 1913, the United States ranked fifth among the nations exporting
cotton goods. The reasons for this might be summed up in almost a word.
The attractiveness and rapid growth of the home market provided an outlet
for practically the whole output of American mills. With high prices
prevailing in the home market, the manufacturer was not called upon to
exert himself to stimulate sales in regions where competition would
inevitably be keen and profits small.
Minor Handicaps to
Trade Development
Supporting this main objection there have been others. Until recently the
banking facilities abroad were insufficient to the needs of a greater
commerce; and shipping facilities, in pre-war days, were not such as to
make regular shipments possible to many foreign markets. Over these
conditions manufacturers had not direct control, but there were other
matters in which their own short-comings were all too evident. There is
little need to list again the familiar complaints, known to every reader
of Commerce Reports and the export magazines. Faulty packing and
insufficient attention to orders were the most frequent. The former was
undoubtedly due to inexperience, and the latter to the tendency of the
manufacturer or merchant to consider the foreign market as a place for
disposing of a surplus unsalable at home. To this attitude may also be
attributed the frequency with which shipments for which orders had been
accepted have been delayed or overlooked altogether.
[Illustration: _Compress bales awaiting export on a Savannah wharf_]
The foreign market remained for the American manufacturer a prize so
distant and of such questionable value that he was simply not willing to
make the effort and spend the money that would be necessary to compete
with British, German, French, and other sellers. He would have had to
know local customs and tastes, and all the details that he had so
arduously acquired a knowledge of for the home market. The time was not
ripe.
U. S. Export Trade
As Affected By War
Public-domain text, read in full here on John Shaqi.
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