One of the unfortunate phases of the efforts of small communities to secure industrial plants is that they often secure establishments which are not adapted to local conditions or whose financial status is insecure, and the enterprise inevitably results in failure, with discouragement to all concerned. There is great need for county chambers of commerce or commercial clubs with skilled commercial executives as secretaries who can give the same expert service to the business life of the small rural communities that the cities now have. The business life of the community might profit as much from such a service as the farms have from the expert assistance afforded through the Farm Bureaus.[17] We have been considering the economic relations of the farm and the village as affecting community life, for they are at present the chief factor in creating community interest, as well as the leading cause of group friction. The rural community of to-day is primarily an economic unit, but in the future it seems probable that business will occupy a relatively less important place than the social activities of the community center. Not that there will necessarily be less business, although the widening of markets constantly tends to take business from the local centers, but that business will be more efficient and less competitive; business will not occupy so large a share of attention, but will take its rightful place as a means to an end, while the community will take more interest in those institutions which actively promote all phases of its higher life, of health, education, art, sociability, and religion.