Equally notable successes have been attained by the Hood River apple
growers and the citrus fruit growers of California. The organization
of these growers has not only resulted in better prices to the
growers, but in a standard quality of goods and less fluctuation of
prices in the retail markets. Since California growers learned to
market their oranges and lemons through organization, there has been
brought about a uniformity of distribution which “has resulted in a
lower retail price to the consumer and gives a larger proportion of
the retail price to the producer.” These very successful organizations
have one definite purpose—to sell the fruit their members grow. They
are organized on strictly business principles. Each member’s crop
virtually belongs to the association, and is picked, graded, packed,
and sold as the association directs. Details of cultivation and
spraying which may affect the quality of the fruit are also looked
after by the association, and the grower has no right to sell his
fruit except through the association. In the case of the California
Fruit Growers’ Exchange this right to the privilege of handling the
crop is claimed in the first place by the Local Exchange against the
grower, next by the District Exchange against the Local Exchange, and
finally by the General Exchange against the District Exchange. It is
an up-to-date business organization these men have; the grower belongs
to a Local Exchange, the Locals form District Exchanges, and these, in
turn, the General Exchange. Each is independent in matters that
concern it only, but all must submit to the general voice in matters
which may be of concern to all.
Fruit and truck crops seem to be especially adapted to coöperative
marketing; or possibly the uncertainty of profit in their production
and the big share of the final price absorbed by the middlemen have
forced fruit and truck growers to coöperate to a greater extent than
farmers in most other lines. At any rate there are quite a few
successful coöperative associations among these growers. In Texas such
an association does a business of $1,500,000 annually. The Grand
Junction Fruit Growers’ Association, of Colorado, is another notable
success. California nut growers market their product through a
coöperative organization. Florida citrus growers claim to have raised
the net price received by growers for oranges from $1.15 in 1909-10 to
$1.96 for the season 1912-13. Western North Carolina fruit growers
have organized, as have Georgia peach growers, and fruit raisers in
many other sections. In an Alabama town a truckers’ association with
190 members has standardized its products until it obtains prices
considerably above those secured by individuals, and from a small
beginning has grown to be the most important business concern of its
town.
Public-domain text, read in full here on John Shaqi.
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