"Well," said the Poet, "I don't know that I can promise to be one of your customers until I know something of the quality of the fame you have to sell. Tell me of somebody you've made a name for, and I'll take the matter into consideration if I like the style of laurel you have placed on his brow." "Lean over here and I'll whisper," said the Idiot. "I don't mind telling you, but I don't believe in giving away the secrets of the trade to the rest of these gentlemen." The Poet did as he was bade, and the Idiot whispered a certain great name in his ear. "No!" cried the Poet, incredulously. "Yes, sir. Fact!" said the Idiot. "He was made famous in a night. The first thing we did was to get him to elongate his signature. He was writing as--P. K. Dubbins we'll call him, for the sake of the argument. Now a name like that couldn't be made great under any circumstances whatsoever, so we made him write it out in full: Philander Kenilworth Dubbins--regular broadside, you see. P. K. Dubbins was a pop-shot, but Philander Kenilworth Dubbins spreads out like a dum-dum bullet or hits you like a blast from a Gatling gun. Printed, it takes up a whole line of a newspaper column; put at the top of an advertisement, it strikes the eye with the convincing force of a circus-poster. You can't help seeing it, and it makes, when spoken, a mouthful that is nothing short of impressive and sonorous." "Still," suggested Mr. Brief, with a wink at the Bibliomaniac, "you have only multiplied your difficulties by three. If it was hard for your friend Dubbins to make one name famous, I can't see that he improves matters by trying to make three names famous."