He had been gaining rather rapidly as a student of type-setting, and to a certain extent of the theory of reporting, and he worked diligently and earnestly at his proposed trade. He loved to look out of the window and draw, though of late, after knowing Stella so well and coming to quarrel with her because of her indifference, there was little heart in it. This getting to the office, putting on an apron, and starting in on some local correspondence left over from the day before, or some telegraph copy which had been freshly filed on his hook, had its constructive value. Williams endeavored to use him on some local items of news as a reporter, but he was a slow worker and almost a failure at getting all the facts. He did not appear to know how to interview anybody, and would come back with a story which needed to be filled in from other sources. He really did not understand the theory of news, and Williams could only make it partially clear to him. Mostly he worked at his case, but he did learn some things. For one thing, the theory of advertising began to dawn on him. These local merchants put in the same ads. day after day, and many of them did not change them noticeably. He saw Lyle and Summers taking the same ads. which had appeared unchangingly from month to month in so far as their main features were concerned, and alter only a few words before returning them to the forms. He wondered at the sameness of them, and when, at last, they were given to him to revise he often wished he could change them a little. The language seemed so dull. "Why don't they ever put little drawings in these ads?" he asked Lyle one day. "Don't you think they'd look a little better?" "Oh, I don't know," replied Jonas. "They look pretty good. These people around here wouldn't want anything like that. They'd think it was too fancy." Eugene had seen and in a way studied the ads. in the magazines. They seemed so much more fascinating to him. Why couldn't newspaper ads. be different?