(M231) While most of the men who masqueraded in the skins of the human victims appear to have personated the Flayed God Xipe, whose name they bore in the form Xixipeme, others assumed the ornaments and bore the names of other Mexican deities, such as Huitzilopochtli and Quetzalcoatl; the ceremony of investing them with the skins and the insignia of divinity was called _netcotoquiliztli_, which means “to think themselves gods.” Amongst the gods thus personated was Totec. His human representative wore, over the skin of the flayed man, all the splendid trappings of the deity. On his head was placed a curious crown decorated with rich feathers. A golden crescent dangled from his nose, golden earrings from his ears, and a necklace of hammered gold encircled his neck. His feet were shod in red shoes decorated with quail’s feathers; his loins were begirt with a petticoat of gorgeous plumage; and on his back three small paper flags fluttered and rustled in the wind. In his left hand he carried a golden shield and in his right a rattle, which he shook and rattled as he walked with a majestic dancing step. Seats were always prepared for this human god; and when he sat down, they offered him a paste made of uncooked maize-flour. Also they presented to him little bunches of cobs of maize chosen from the seed-corn; and he received as offerings the first fruits and the first flowers of the season.(691) (M232) In the eighteenth and last month of their year, which fell in January, the Mexicans held a festival in honour of the god of fire. Every fourth year the festival was celebrated on a grand scale by the sacrifice of a great many men and women, husbands and wives, who were dressed in the trappings of the fire-god and regarded as his living images. Bound hand and foot, they were thrown alive into a great furnace, and after roasting in it for a little were raked out of the fire before they were dead in order to allow the priest to cut the hearts out of their scorched, blistered, and still writhing bodies in the usual way.(692) The intention of the sacrifice probably was to maintain the Fire-god in full vigour, lest he should grow decrepit or even die of old age, and mankind should thus be deprived of his valuable services. This important object was attained by feeding the fire with live men and women, who thus as it were poured a fresh stock of vital energy into the veins of the Fire-god and perhaps of his wife also. But they had to be raked out of the flames before they were dead; for clearly it would never do to let them die in the fire, else the Fire-god whom they personated would die also. For the same reason their hearts had to be torn from their bodies while they were still palpitating; what use could the Fire-god make of human hearts that were burnt to cinders?