The Great American Fraud: The Patent Medicine EvilAdams, Samuel Hopkins
Science
The Great American Fraud: The Patent Medicine Evil
Adams, Samuel Hopkins
Patent medicines; Quacks and quackery
"Peruna is bought by all the druggists in this section by the gross. I
have seen persons thoroughly intoxicated from taking Peruna. The common
remark in this place when a drunken party is particularly obstreperous
is that he is on a 'Peruna drunk,' It is a notorious fact that a great
many do use Peruna to get the alcoholic effect, and they certainly do
get it good and strong. Now, there are other so-called remedies used for
the same purpose, namely, Gensenica, Kidney Specific, Jamaica Ginger,
Hostetter's Bitters, etc."
So well recognized is this use of the nostrum that a number of the
Southern newspapers advertise a cure for the "Teruna habit." which
is probably worse than the habit, as is usually the case with these
"cures." In southern Ohio and in the mountain districts of West Virginia
the "Peruna jag" is a standard form of intoxication.
Two Testimonials.
A testimonial-hunter in the employ of the Peruna company was referred
by a Minnesota druggist to a prosperous farmer in the neighborhood. The
farmer gave Peruna a most enthusiastic "send-off"; he had been using
it for several months and could say, etc. Then he took the agent to his
barn and showed him a heap of empty Peruna bottles. The agent counted
them. There were seventy-four. The druggist added his testimonial. "That
old boy has a 'still' on all the time since he discovered Peruna," said
he. "He's my star customer." The druggist's testimonial was not printed.
At the time when certain Chicago drug stores were fighting some of the
leading patent medicines, and carrying only a small stock of them, a
boy {017}called one evening at one of the downtown shops for thirty-nine
bottles of Peruna. "There's the money," he said. "The old man wants to
get his before it's all gone." Investigation showed that the purchaser
was the night engineer of a big downtown building and that the entire
working staff had "chipped in" to get a supply of their favorite
stimulant.
"But why should any one who wants to get drunk drink Peruna when he can
get whisky?" argues the nostrum-maker.
There are two reasons, one of which is that in many places the
"medicine" can be obtained and the liquor can not. Maine, for instance,
being a prohibition state, does a big business in patent medicines. So
does Kansas. So do most of the no-license counties in the South, though
a few have recently thrown out the disguised "boozes." Indiana Territory
and Oklahoma, as we have seen, have done so because of Poor Lo's
predilection toward curing himself of depression with these remedies,
and for a time, at least, Peruna was shipped in in unlabeled boxes.
Public-domain text, read in full here on John Shaqi.
Reviews
Reviews
No reviews yet
Be the first to share your thoughts on this work.
Join the Discussion
Join the discussion
Sign in to leave a comment or review.
Sign InorCreate an account