The Great American Fraud: The Patent Medicine EvilAdams, Samuel Hopkins
Science
The Great American Fraud: The Patent Medicine Evil
Adams, Samuel Hopkins
Patent medicines; Quacks and quackery
With a few honorable exceptions the press of the United States is at the
beck and call of the patent medicines. Not only do the newspapers modify
news possibly affecting these interests, but they sometimes become their
active agents. F. J. Cheney, proprietor of Hall's Catarrh Cure, devised
some years ago a method of making the press do his fighting against
legislation compelling makers of remedies to publish their formulæ, or
to print on the labels the dangerous drugs contained in the medicine--a
constantly recurring bugaboo of the nostrum-dealer. This scheme he
unfolded at a meeting of the Proprietary Association of America, of
which he is now president. He explained that he printed in red letters
on every advertising contract a clause providing that the contract
should become void in the event of hostile legislation, and he boasted
how he had used this as a club in a case where an Illinois legislator
had, as he put it, attempted to hold him for three hundred dollars on a
strike bill.
"I thought I had a better plan than this," said Mr. Cheney to his
associates, "so I wrote to about forty papers and merely said: 'Please
look at your contract with me and take note that if this law passes you
and I must stop doing business,' The next week every one of them had an
article and Mr. Man had to go."
So emphatically did this device recommend itself to the assemblage that
many of the large firms took up the plan, and now the "red clause" is a
familiar device in the trade. The reproduction printed on page 6 {p006}
is a fac-simile of a contract between Mr. Cheney's firm and the Emporia
_Gazette_, William Allen White's paper, which has since become one
of the newspapers to abjure the patent-medicine man and all his ways.
Emboldened by this easy coercion of the press, certain firms have since
used the newspapers as a weapon against "price-cutting," by forcing
them to refuse advertising of the stores which reduce rates on patent
medicines. Tyrannical masters, these heavy purchasers of advertising
space.
To what length daily journalism will go at the instance of the business
office was shown in the great advertising campaign of Paine's Celery
Compound, some years ago. The nostrum's agent called at the office of a
prominent Chicago newspaper and spread before its advertising manager a
full-page advertisement, with blank spaces in the center.
"We want some good, strong testimonials to fill out with," he said.
"You can get all of those you want, can't you?" asked the newspaper
manager.
"Can _you?_" returned the other. "Show me four or five strong ones from
local politicians and you get the ad."
Fake Testimonials.
Public-domain text, read in full here on John Shaqi.
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