The Great American Fraud: The Patent Medicine EvilAdams, Samuel Hopkins
Science
The Great American Fraud: The Patent Medicine Evil
Adams, Samuel Hopkins
Patent medicines; Quacks and quackery
In a former article I have touched on the matter of testimonials
from public men. These are obtained through special agents, through
hangers-on of the newspaper business who wheedle them out of congressmen
or senators, and sometimes through agencies which make a specialty of
that business. A certain Washington firm made a "blanket offer" to a
nostrum company of a $100 joblot of testimonials, consisting of one
De Wolf Hopper, one Sarah Bernhardt and six "statesmen," one of them a
United States senator. Whether they had Mr. Hopper and Mme. Bernhardt
under agreement or were simply dealing in futures I am unable to say,
but the offer was made in business-like fashion. And the "divine Sarah"
at least seems to be an easy subject for patent medicines, as her
letters to them are by no means rare. Congressmen are notoriously easy
to get, and senators are by no means beyond range. There are several
men now in the United States Senate who have, at one time or another,
prostituted their names to the uses of fraud medicines, which they do
not use and of which they know nothing. Naval officers seem to be easy
marks. Within a few weeks a retired admiral of our navy has besmirched
himself and his service by acting as pictorial sales agent for Peruna.
If one carefully considers the "testimonials" of this class it will
appear that few of the writers state that they have ever tried the
nostrum. We may put down the "public man's" indorsement, then, as
genuine (documentarily), but not honest. Certainly it can bear no weight
with an intelligent reader.
Almost as eagerly sought for as this class of letter is the medical
indorsement. Medical testimony exploiting any medicine advertised in the
lay press withers under investigation. In the Liquozone article of this
series I showed how medical evidence is itself "doctored." This was
an extreme instance, for Liquozone, under its original administration,
exhibited less conscience in its methods than any of its competitors
that I have encountered. Where the testimony itself is not distorted, it
is obtained under false pretences or it comes from men of no standing in
the profession. Some time ago Duffy's Malt Whiskey sent out an agent to
get testimonials from hospitals. He got them. How he got them is told
in a letter from the physician in charge of a prominent Pennsylvania
institution:
Public-domain text, read in full here on John Shaqi.
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