The Great American Fraud: The Patent Medicine EvilAdams, Samuel Hopkins
Science
The Great American Fraud: The Patent Medicine Evil
Adams, Samuel Hopkins
Patent medicines; Quacks and quackery
It is impossible, even in a series of articles, to attempt more than an
exemplary treatment of the patent-medicine frauds. The most degraded
and degrading, the "lost vitality" and "blood disease" cures, reeking of
terrorization and blackmail, can not from their very nature be treated
of in a lay journal. Many dangerous and health-destroying compounds will
escape through sheer inconspicuousness. I can touch on only a few of
those which may be regarded as typical: the alcohol stimulators, as
represented by Peruna, Paine's Celery Compound and Duffy's Pure Malt
Whiskey (advertised as an exclusively medical preparation); the catarrh
powders, which breed cocain slaves, and the opium-containing soothing
syrups, which stunt or kill helpless infants; the consumption cures,
perhaps the most devilish of all, in that they destroy hope where hope
is struggling against bitter odds for existence; the headache powders,
which enslave so insidiously that the victim is ignorant of his own
fate; the comparatively harmless fake as typified by that marvelous
product of advertising and effrontery, Liquozone; and, finally, the
system of exploitation and testimonials on which the whole vast system
of bunco rests, as on a flimsy but cunningly constructed foundation.
II. PERUNA AND THE BRACERS.
Reprinted from Collier's Weekly, Oct. 28, 1905. {012}
A distinguished public health official and medical writer once made this
jocular suggestion to me:
"Let us buy in large quantities the cheapest Italian vermouth, poor gin
and bitters. We will mix them in the proportion of three of vermouth to
two of gin, with a dash of bitters, dilute and bottle them by the
short quart, label them '_Smith's Reviver ana Blood Purifier; dose,
one wineglassful before each meal_'; advertise them to cure erysipelas,
bunions, dyspepsia, heat rash, fever and ague, and consumption; and to
prevent loss of hair, smallpox, old age, sunstroke and near-sightedness,
and make our everlasting fortunes selling them to the temperance trade."
"That sounds to me very much like a cocktail," said I.
"So it is," he replied. "But it's just as much a medicine as Peruna and
not as bad a drink."
Peruna, or, as its owner, Dr. S. B. Hartman, of Columbus, Ohio (once
a physician in good standing), prefers to write it, Pe-ru-na, is at
present the most prominent proprietary nostrum in the country. It has
taken the place once held by Greene's Nervura and by Paine's Celery
Compound, and for the same reason which made them popular. The name of
that reason is alcohol.* Peruna is a stimulant pure and simple, and
it is the more dangerous in that it sails under the false colors of a
benign purpose.
* Dr. Ashbel P. Grinnell of New York City, who has made a
statistical study of patent medicines, asserts as a provable
fact that more alcohol is consumed in this country in patent
medicines than is dispensed in a legal way by licensed
liquor venders, barring the sale of ales and beer.
Public-domain text, read in full here on John Shaqi.
Reviews
Reviews
No reviews yet
Be the first to share your thoughts on this work.
Join the Discussion
Join the discussion
Sign in to leave a comment or review.
Sign InorCreate an account