The savage, when he maintains associations other than those determined by natural conditions, intensifies his group consciousness by wearing badges and totem marks, by tatooing and scarring, and by indulging in various rites and ceremonies, about which a certain secrecy and mystery is maintained. And civilised men exhibit just the same tendency and take very similar measures to intensify group consciousness. We have our club colours and ribbons and blazers, our college gowns and colours, our Oxford accent, our badges of membership, and so on. Freemasonry, with its lodges and badges and mysterious rites, seems to be the purest example on a large scale. And, when the group consciousness and the group sentiment have been acquired, we continue to cultivate it purely for its own sake, by holding annual dinners and reunions of old boys, and so forth. It is of the greatest importance that this tendency to seek and maintain a share in group consciousness, which, as we have seen, manifests itself everywhere even under the most adverse conditions, not merely yields comfort and satisfaction to individuals, but brings about results which are in almost every way extremely advantageous for the higher development of human life in general. We have seen that, in the well-organised group, collective deliberation, judgment, and action are raised to a higher plane of effectiveness than is possible to the average member of the group. But apart from that, the group spirit continues with us, as with the savage (though in a less effective degree) to be the great socialising agency. In the majority of cases it is the principal, if not the sole, factor which raises a man’s conduct above the plane of pure egoism, leads him to think and care and work for others as well as for himself. Try to imagine any man wholly deprived of his group consciousness and set over against all his fellowmen as an individual unit, and you will see that you could expect but little from him in the way of self-sacrifice or public service—at most a care for his wife and children and sporadic acts of kindliness when direct appeals are made to his pity; but none of that energetic and devoted public service and faithful self-sacrificing co-operation without which the continued welfare of any human society is impossible. The group spirit destroys the opposition and the conflict between the crudely individualistic and the primitive altruistic tendencies of our nature. This is the peculiar merit and efficiency of the complex motives that arise from the group spirit; they bring the egoistic self-seeking impulses into the service of society and harmonise them with the altruistic tendencies. The group spirit secures that the egoistic and the altruistic tendencies of each man’s nature, instead of being in perpetual conflict, as they must be in its absence, shall harmoniously co-operate and re-enforce one another throughout a large part of the total field of human activity.