The Group Mind: A Sketch of the Principles of Collective Psychology: With Some Attempt to Apply Them to the Interpretation of National Life and CharacterMcDougall, William
Science
The Group Mind: A Sketch of the Principles of Collective Psychology: With Some Attempt to Apply Them to the Interpretation of National Life and Character
McDougall, William
Ethnopsychology; National characteristics; Social psychology
For it is of the essence of the group spirit that the individual
identifies himself, as we say, with the group more or less; that is to
say, in technical language, his self-regarding sentiment becomes
extended to the group more or less completely, so that he is moved to
desire and to work for its welfare, its success, its honour and glory,
by the same motives which prompt him to desire and to work for his own
welfare and success and honour; as in the case of the student working
for a scholarship or university prize, or the member of an exploring
expedition or fighting group. Further, the motives supplied by the group
spirit may be stronger than, and may overpower, the purely
individualistic egoistic motives, just because they harmonise with, and
are supported by, any altruistic tendency or tendencies comprised in the
make up of the individual; which altruistic tendencies will, where the
group spirit is lacking, oppose and weaken the effects of purely
egoistic motives. To illustrate this principle, let us imagine an
Englishman who, in a Congo forest, finds a white man sick or in
difficulties. To succour the sick man may be to incur grave risks, and
he is tempted to pass on; but the thought comes to him that in so doing
he will lower the prestige of the white man in the eyes of the natives;
and this idea, evoking the motives of the group spirit which unites all
white men in such a land, brings victory to his sense of pity in its
struggle with selfish fear.
In this way, that is by extension to the group, the egoistic impulses
are transmuted, sublimated, and deprived of their individualistic
selfish character and effects and are turned to public service. Hence it
is that it is generally so difficult or impossible to analyse the
motives of any public service or social activity and to display them as
either purely egoistic or altruistic; for they are, as Herbert Spencer
called them, ego-altruistic. And hence it comes about that both the
cynic and the idealist can make out plausible cases, when they seek to
show that either egoism or altruism predominates in human life. Both are
right in a partial sense.
Public-domain text, read in full here on John Shaqi.
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