The Group Mind: A Sketch of the Principles of Collective Psychology: With Some Attempt to Apply Them to the Interpretation of National Life and CharacterMcDougall, William
Science
The Group Mind: A Sketch of the Principles of Collective Psychology: With Some Attempt to Apply Them to the Interpretation of National Life and Character
McDougall, William
Ethnopsychology; National characteristics; Social psychology
A third large class of purposive groups are the associations formed for
the furthering of some public end. Many such groups are purely
altruistic or philanthropic; but in the majority the members hope to
share in some degree in the public benefits for the attainment of which
the group is formed. In many such associations, group life hardly rises
above the low level of the commercial company; the main difference being
that, in virtue of the ‘disinterested’ or public-spirited nature of the
dominant purpose, the members regard one another and their executive
officers with greater confidence and sympathy; even though remaining
personally unacquainted. Notable instances of such associations,
achieving great public ends, are ‘The National Trust for the
Preservation of Places of Natural Beauty or Historic Interest,’ and ‘The
Public Footpaths Association.’ Other associations of this kind have
something of the nature of a commercial company: e.g. ‘The First Garden
City Company,’ and ‘The Trust Houses Company.’ The peculiarity of these
is that the motive of financial gain is subordinated to, while
co-operating with, the desire for achievement of a public good, a
benefit to the whole community in which the members of the group share
in an almost inappreciable degree only. Such associations are very
characteristic of the life of this country; and it may be hoped that
their multiplication and development will prove to be one of the
ameliorating factors of the future, softening the asperities of
commercial life, correcting to some degree that narrowing of the
sympathies, and preventing that tendency to class antagonisms, which
purely commercial associations inevitably produce. The great
co-operative societies seem to have something of this character; for,
although the dominant motive of membership is probably in most cases
private advantage, yet membership brings with it some sense of
participation in a great movement for better social organisation, some
sense of loyalty to the group, some rudimentary group knowledge and
group spirit, some interest in and satisfaction in the prosperity of the
group for its own sake, over and above the strictly private interest of
each member. The introduction of various forms of profit sharing will
give something of this character to commercial companies.
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