"Ah," cried the young man with reverence. "There is a man who can tell you the virtues of advertising. If he is interested in books, it is advertising that made it possible. We handle all his copy--I've written a lot of it myself. We have made the Chapman prunes a staple of civilization and culture. I myself devised that slogan 'We preen ourselves on our prunes' which you see in every big magazine. Chapman prunes are known the world over. The Mikado eats them once a week. The Pope eats them. Why, we have just heard that thirteen cases of them are to be put on board the George Washington for the President's voyage to the peace Conference. The Czecho-Slovak armies were fed largely on prunes. It is our conviction in the office that our campaign for the Chapman prunes did much to win the war." "I read in an ad the other day--perhaps you wrote that, too?" said the bookseller, "that the Elgin watch had won the war. However, Mr. Chapman has long been one of my best customers. He heard about the Corn Cob Club, and though of course he is not a bookseller he begged to come to our meetings. We were glad to have him do so, and he has entered into our discussions with great zeal. Often he has offered many a shrewd comment. He has grown so enthusiastic about the bookseller's way of life that the other day he wrote to me about his daughter (he is a widower). She has been attending a fashionable girls' school where, he says, they have filled her head with absurd, wasteful, snobbish notions. He says she has no more idea of the usefulness and beauty of life than a Pomeranian dog. Instead of sending her to college, he has asked me if Mrs. Mifflin and I will take her in here to learn to sell books. He wants her to think she is earning her keep, and is going to pay me privately for the privilege of having her live here. He thinks that being surrounded by books will put some sense in her head. I am rather nervous about the experiment, but it is a compliment to the shop, isn't it?" "Ye gods," cried Gilbert, "what advertising copy that would make!" At this point the bell in the shop rang, and Mifflin jumped up. "This part of the evening is often rather busy," he said. "I'm afraid I'll have to go down on the floor. Some of my habitues rather expect me to be on hand to gossip about books." "I can't tell you how much I've enjoyed myself," said Gilbert. "I'm going to come again and study your shelves." "Well, keep it dark about the young lady," said the bookseller. "I don't want all you young blades dropping in here to unsettle her mind. If she falls in love with anybody in this shop, it'll have to be Joseph Conrad or John Keats!" As he passed out, Gilbert saw Roger Mifflin engaged in argument with a bearded man who looked like a college professor. "Carlyle's Oliver Cromwell?" he was saying. "Yes, indeed! Right over here! Hullo, that's odd! It WAS here." Chapter II The Corn Cob Club[1]