MIFFLIN--Ah, that is a mystery indeed! But I can give you a fair reason. First, because there isn't enough good stuff to go round. Second, because of the ignorance of the publishers, many of whom honestly don't know a good book when they see it. It is a matter of sheer heedlessness in the selection of what they intend to publish. A big drug factory or a manufacturer of a well-known jam spends vast sums of money on chemically assaying and analyzing the ingredients that are to go into his medicines or in gathering and selecting the fruit that is to be stewed into jam. And yet they tell me that the most important department of a publishing business, which is the gathering and sampling of manuscripts, is the least considered and the least remunerated. I knew a reader for one publishing house: he was a babe recently out of college who didn't know a book from a frat pin. If a jam factory employs a trained chemist, why isn't it worth a publisher's while to employ an expert book analyzer? There are some of them. Look at the fellow who runs the Pacific Monthly's book business for example! He knows a thing or two. CHAPMAN--I think perhaps you exaggerate the value of those trained experts. They are likely to be fourflushers. We had one once at our factory, and as far as I could make out he never thought we were doing good business except when we were losing money. MIFFLIN--As far as I have been able to observe, making money is the easiest thing in the world. All you have to do is to turn out an honest product, something that the public needs. Then you have to let them know that you have it, and teach them that they need it. They will batter down your front door in their eagerness to get it. But if you begin to hand them gold bricks, if you begin to sell them books built like an apartment house, all marble front and all brick behind, you're cutting your own throat, or rather cutting your own pocket, which is the same thing. MEREDITH--I think Mifflin's right. You know the kind of place our shop is: a regular Fifth Avenue store, all plate glass front and marble columns glowing in the indirect lighting like a birchwood at full moon. We sell hundreds of dollars' worth of bunkum every day because people ask for it; but I tell you we do it with reluctance. It's rather the custom in our shop to scoff at the book-buying public and call them boobs, but they really want good books--the poor souls don't know how to get them. Still, Jerry has a certain grain of truth to his credit. I get ten times more satisfaction in selling a copy of Newton's The Amenities of Book-Collecting than I do in selling a copy of--well, Tarzan; but it's poor business to impose your own private tastes on your customers. All you can do is to hint them along tactfully, when you get a chance, toward the stuff that counts.