The History of Signboards, from the Earliest times to the Present DayHotten, John Camden
History
The History of Signboards, from the Earliest times to the Present Day
Hotten, John Camden
Inn signs -- England -- History; Signs and signboards -- History
On the 23d of January 1661/2, Pepys suffered a strong mortification of
the flesh in having to dine at this tavern with some poor relations. The
sufferings of the snobbish secretary must have been intense:--
“By invitation to my uncle Fenner’s and where I found his new wife, a
_pitiful, old, ugly, ill-bred_ woman in a hatt, a midwife. Here were
many of his and as many of her relations, _sorry mean people_; and
after choosing our gloves we all went over to the Three Cranes
Taverne, and though the best room of the house in such a narrow
dogghole we were crammed, and I believe we were near 40, that it made
me loath my company and victuals and a very poor dinner it was too.”
Opposite this tavern people generally left their boats to shoot the
bridge, walking round to Billingsgate, where they would re-enter them.
The COCK occurs almost as frequently on the signboard as alive at the
head of his family in the farm yard. It is one of the oldest signs,
already in use at the time of the Romans, who record that one Eros, a
freeman of Licius, Africanus Cerealis, kept an inn at Narbonne at the
sign of the Cock--“a gallo gallinaceo.” In Christian times the sign
acquired a new prestige. The cock is thus mentioned in “The Armory of
Byrdes:”--[286]
“The Cocke dyd say
I use alway
To crow both first and last.
Lyke a Postle I am,
For I preche to Man,
And tell hym the nyght is past.
“I bring new tydynges
That the Kyng of all Kynges,
In tactu profudit chorus:
Then sang he mellodious
Te Gloriosus
Apostolorum chorus.”
This bird, in the legends of the middle ages, was surrounded with a
mystical, religious halo:--
“It was about the time of cock-crowing when our Saviour was born,--the
circumstance of the time of cock-crowing being so natural a figure and
representation of the Morning of the Resurrection; the Night as
shadowing out the night of the Grave; the third Watch being as some
suppose the time our Saviour will come to judgment at; the noise of
the cock awakening sleepy man and telling him as it were the night is
far spent, and the day is at hand, representing so naturally the voice
of the Archangel awakening the dead and calling up the righteous to
everlasting day; so naturally does the time of cock-crowing shadow
out these things, that probably, some good, well meaning men might
have been brought to believe that the very devils themselves when the
cock crew and reminded them of them did fear and tremble and shun the
light.”[287]
Ideas such as these continued a long time in the popular mind, for
Aubrey tells us that in his younger days people “had some pious
ejaculation too when the cock did crow, which put them in mind of y^{e}
Trumpet at y^{e} Resurrection.”[288]
Public-domain text, read in full here on John Shaqi.
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