The History of Signboards, from the Earliest times to the Present DayHotten, John Camden
History
The History of Signboards, from the Earliest times to the Present Day
Hotten, John Camden
Inn signs -- England -- History; Signs and signboards -- History
The STORK now is of frequent occurrence, although it does not occur
among the older English signs. Coryatt thus speaks of these birds:--
“There, [at Fontainebleau] I saw two or three birds that I never saw
before; yet I have much read of admirable things of them, in Aelianus
the Polyhistor, and other historians, even _Storckes_, which do much
haunt many cities and towns of the Netherlands, especially in the
sommer. For in Flushing, a towne of Zeland, I saw some of them, those
men esteeming themselves happy in [on] whose houses they harbour, and
those most unhappy whom they forsake. It is written of them that when
the old one is become so old that it is not able to helpe itselfe, the
young one purveyeth foode for it, and sometime carryeth it about on
his backe, and if it seeth it so destitute of meate, that it knoweth
not where to get any sustenance, it casteth out that which it hath
eaten the day before, to the end to feede his damme. This bird is
called in Greeke πελαργος where hence cometh the Greeke word
αντιπελαργειν which signifieth to imitate the stork in cherishing our
parents.”[285]
This fabled virtue of the stork suggested the sign to many Continental
booksellers and printers. The TWO STORKS was the sign of Martin Nutius
of Antwerp, 1550, and his son, Philip Nutius. Their colophons, which
were varied continually, all represent a young stork feeding an old one,
sometimes carrying him on his back, with the motto: “PIETAS HOMINI .
TUTISSIMA . VIRTUS.” A similar sign was used, _circa_ 1682, by
Franciscus Canisius; and, in 1651, by Joan. Bapt. Verdussen, both of
Antwerp. The Parisian booksellers adopted it as well, for we find it on
the titlepages of Sebastien Nivelle, and of Sebastien Cramoisy, the
king’s printer, of the Rue St Jacques, 1636. He used a Scripture motto
with it: “HONORA PATREM TUUM ET MATREM TUAM UT SIS LONGAEVUS SUPER
TERRAM, _Ecc._ XX.” In the Banks’ Collection of Bills there is one of
the STORK HOTEL at Basle, of the end of the last century. It gives the
address in four languages. The English stands thus:--Christophe Imhoff,
“a the Seigne off the Storgk at Basel.”
The THREE CRANES was formerly a favourite London sign. With the usual
jocularity of our forefathers, an opportunity for punning could not be
passed, so instead of the three cranes, which in the vintry used to lift
the barrels of wine, three birds were represented. The Three Cranes in
Thames Street, or in the vicinity, was a famous tavern as early as the
reign of James I. It was one of the taverns frequented by the wits in
Ben Jonson’s time. In one of his plays he says:--
“A pox o’ these pretenders to wit, your _Three Cranes_, Mitre and
Mermaid men! not a corn of true salt, not a grain of right mustard
among them all!”--_Bartholomew Fair_, a. i. s. 1.
Public-domain text, read in full here on John Shaqi.
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