The History of Signboards, from the Earliest times to the Present DayHotten, John Camden
History
The History of Signboards, from the Earliest times to the Present Day
Hotten, John Camden
Inn signs -- England -- History; Signs and signboards -- History
The Swan tavern in Exchange Alley, Cornhill, was well known among the
musical world in the last century. In this house, some celebrated
concerts were given, at a time when there were no proper concert-rooms;
they commenced in 1728, under the management of one Barton, formerly a
dancing-master, and continued for twelve years, when the place was burnt
down; at the rebuilding, it was christened the King’s Head.
In 1825, the landlord of the Swan tavern at Stratford, near London,
recommended the charms of his place in the following poetical strain:--
“At the Swan Tavern kept by Lound
The best accommodation’s found,--
Wine, Spirits, Porter, Bottled Beer,
You’ll find in high perfection here.
If in the Garden with your lass
You feel inclin’d to take a glass,
There Tea and Coffee of the best,
Provided is for every guest.
And females not to drive from hence,
The charge is only fifteen pence.
Or if disposed a Pipe to smoke,
To sing a song or crack a joke,
You may repair across the Green,
Where nought is heard, though much is seen.
There laugh, and drink, and smoke away,
And but a mod’rate reckoning pay.
Which is a most important object
To every loyal British subject.
In short,
The best accommodation’s found
By those who deign to visit Lound.”
The BLACK SWAN, though formerly considered a _rara avis in terris_, may
now be seen in every town and village, swinging at the door of mine
host, the picture painted just as fancy may have suggested, long before
the actual bird was brought over from Australia. At the Black Swan
tavern in Tower Street, the Earl Rochester, when banished from the
Court, took lodgings under the name of Alexander Bendo, his profession
that of an Italian quack, and there he had those comical adventures with
the waiting-maids of the Court. Hamilton says in his “Memoires de
Grammont,” that the adventures Rochester had in this disguise are by far
the most amusing given in his works. Another Black Swan alehouse is
named in a broadside of 1704:--
“A most strange but true account of a very large sea monster that was
found last Saturday in a common-shore in New Fleet Street in
Spittlefields, where at the Black Swan alehouse thousands of people
resort to see it,” &c.
This dreadful monster was simply “a dead Porpoise of a very large size,
it being above Four Foot in length, and Three Foot about,” and the fact
of it “leaving the deep to rove up into Fresh Water Rivers, and more
especially to crawl up so far a common-shore,” prognosticated, it was
thought, some dire calamities, which are told in not very parliamentary
language.
Public-domain text, read in full here on John Shaqi.
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