“MORAT . Y^{E} . GREAT . MEN . DID . MEE . CALL WHERE . ERE . I . CAME . I . CONQUER’D . ALL.” On the reverse: “_Coffee, tobacco, sherbett, tea, and chocolat retal’d in Exchange Alley._” The same house figures in advertisements of the time, giving the prices of those various articles:-- “AT THE COFFEE-HOUSE in Exchange Alley is sold by Retail the right Coffee-powder, from 4s. to 6s. _per pound_, as in goodness: that pounded in a mortar at 3s. _per pound_; also that termed the right Turkie Berry, well garbled, at 3s. _per pound_--the ungarbled for less; that termed the East India Berry at 20d. _per pound_, with directions gratis how to make and use the same. Likewise, there you may have Tobacco, Verinas and Virginia, Chocolatta--the ordinary pound-boxes at 2s. _per pound_; also Sherbets (made in Turkie) of Lemons, Roses, and Violets perfumed; and Tea according to its goodness, from 6s. to 60s. _per pound_. For all of which, if any Gentleman shall write or send, they shall be sure of the best as they shall order; and to avoid deceit, warranted under the House Seal--viz., MORAT THE GREAT,” &c.--_Mercurius Publicus_, March 12-19, 1662. The GREAT MOGOL also had his share of signboards, of which a few still survive; one, for instance, in New Bartholomew Street, Birmingham. KOULI KHAN we find only in one instance, (though there were probably many more,) namely, on the sign of a tavern by the Quayside, Newcastle, in 1746.[59] This house had formerly been called the Crown, but changed its sign in honour of Thomas Nadir Shah, or Kouli Khan, who, from having been chief of a band of robbers, at last sat himself on the throne of Persia. He was killed in 1747. One of the reasons of his popularity in this country was the permission he granted to the English nation to trade with Persia, the most chimerical ideas being entertained of the advantages to be derived from that commerce. Hanway, the philanthropist, was for some time concerned in it, but died before he could carry out the scheme; ultimately, the death of Nadir Shah himself put an end to it. The INDIAN KING, which we meet with so frequently, is an extremely vague personage, which various Indian potentates might take for themselves as the cap fitted. It was generally set up when some king from the far East visited the metropolis, and for a short time created a sensation. Thus, in 1710, there were four Indian kings from “states between New England, New York and Canada,” who had audiences with Queen Anne, and seems to have been a good deal talked about. (_See Spectator_, No. 50.) Again, in 1762, London was honoured with the visit of a Cherokee king, and thus many before and after him have created their nine days’ wonder.