The History of the Catnach Press: at Berwick-Upon-Tweed, Alnwick and Newcastle-Upon-Tyne, in Northumberland, and Seven Dials, LondonHindley, Charles
History
The History of the Catnach Press: at Berwick-Upon-Tweed, Alnwick and Newcastle-Upon-Tyne, in Northumberland, and Seven Dials, London
Hindley, Charles
Ballads -- Publishing -- England -- History -- 19th century; Ballads, English -- England -- Bibliography; Catnach, James, 1792-1841; Chapbooks -- Publishing -- England -- History -- 19th century; Children's literature -- Publishing -- England -- History -- 19th century; England -- Imprints; Printing
At the time James--or, as he afterwards was popularly called "_Jemmy_,"
or, "_Old Jemmy_" Catnach commenced business in Seven Dials it took all
the prudence and tact which he could command to maintain his position, as
at that time "Johnny" Pitts,[6] of the Toy and Marble Warehouse, No. 6,
Great St. Andrew street, was the acknowledged and established printer of
street literature for the "Dials" district; therefore, as may be easily
imagined, a powerful rivalry and vindictive jealousy soon arose between
these "two of a trade"--most especially on the part of "Old Mother" Pitts,
who is described as being a coarse and vulgar-minded personage, and as
having originally followed the trade of a bumboat woman at Portsmouth: she
"wowed wengeance" against the young fellow in the court for daring to set
up in their business, and also spoke of him as a young "Catsnatch,"
"Catblock," "Cut-throat," and many other opprobrious terms which were
freely given to the new comer. Pitts' staff of "bards" were duly cautioned
of the consequences which would inevitably follow should they dare to
write a line for Catnach--the new _cove_ up the court. The injunction was
for a time obeyed, but the "Seven Bards of the Seven Dials" soon found it
not only convenient, but also more profitable to sell copies of their
effusions to both sides at the same time, and by keeping their own counsel
they avoided detection, as each printer accused the other of obtaining an
early sold copy, and then reprinting it with the utmost speed, which was
in reality often the case, as "Both Houses" had emissaries on the constant
look-out for any new production suitable for street-sale. Now, although
this style of "double dealing" and competition tended much to lessen the
cost price to the "middle-man" or vendor, the public in this case did not
get any of the reduction, as a penny broadside was still a penny, and a
quarter-sheet still a halfpenny to them, the "street-patterer" obtaining
the whole of the reduction as extra profit.
The feud existing between these rival publishers, who have been somewhat
aptly designated as the Colburn and Bentley of the "paper" trade, never
abated, but, on the contrary, increased in acrimony of temper, until at
last not being content to vilify each other by "Words! words!! words!!!"
alone, they resorted to printing off virulent lampoons, in which Catnach
never failed to let the world know that "Old Mother Pitts" had been
formerly a bumboat woman, while the Pitt's party announced that:--
"All the boys and girls around,
Who go out prigging rags and phials,
Know Jemmy _Catsnatch_!!! well,
Who lives in a back slum in the Dials.
He hangs out in Monmouth Court,
And wears a pair of blue-black breeches,
Where all the "Polly Cox's crew" do resort
To chop their swag for badly printed Dying Speeches."
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