But in one-party Louisiana, the Democratic primary was the only actual
election, even though technically it selected merely a party nominee.
Its date was fixed for September by the state election law as this
statute currently stood. Obviously, a campaign for a senatorial primary
to be held in the fall of 1936 would play hob with Long’s plans to run
against Roosevelt for the presidency that same season. Consequently, one
of Huey’s thirty-one must bills amended the state election law by
setting the primary’s date ahead from September to January. Thus Mr.
Long could win the Democratic nomination (equivalent to election in
Louisiana) for senator at the year’s outset; with that as paid-up
political insurance he would be free to devote the balance of 1936 to
his presidential campaign.
Another of the must bills is significant in this connection in spite of
the fact that it was rooted in a strictly personal grudge, because it so
strikingly exemplifies the savagery with which at an earlier stage of
his career Long made Negro affiliation the prime target of political
attack.
Dudley J. LeBlanc, a Southwest Louisiana Acadian, had run for governor
several times, had been a legislator off and on, and would one day
become a millionaire as author and high priest of a nostrum called
Hadacol. He and Long had been allies as members of the Public Service
Commission in the old days, but had fallen out and had been at swords’
points ever since.
Defeated by the Kingfish when he sought to retain his office, LeBlanc
organized a burial-insurance society of a type immensely popular among
the Negroes. Since he catered primarily to this segment of the
population, he put in a Negro nominal president of the “coffin club,” as
Long invariably called it. In the columns of his weekly newspaper, _The
American Progress_, Long thereafter lost no opportunity to reproduce
what purported to be one of the brochures issued by LeBlanc’s company,
showing pictures of LeBlanc and the Negro officers of the company
together. Ultimately, Long had a law passed banning from Louisiana that
type of insurance society.
LeBlanc thereafter moved the company’s home office across the state line
into Texas, and continued in business. Although no longer pillorying
opponents by reason of Negro affiliation, Long included in his must
bills a prohibition against publishing, printing, or broadcasting in
Louisiana any advertising matter by insurance companies not authorized
to do business in the state.
Public-domain text, read in full here on John Shaqi.
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