The International Monthly, Volume 5, No. 4, April, 1852Various
History
The International Monthly, Volume 5, No. 4, April, 1852
Various
Art, Modern -- 19th century -- Periodicals; Literature, Modern -- 19th century -- Periodicals; Science -- History -- Periodicals
The concentrated wisdom of nations used formerly to be sought for in
their proverbs; we look for it now-a-days in their newspapers. Whether
we always find what we seek, in this respect, may be a question; but
something is sure to turn up in them that will repay the search, though
the leading article, the records of parliament and of law, or even the
letters of "our own correspondent," may fail to disclose it. The
"intelligent" reader will at once see that we point to the advertising
columns, but we are not going to inflict an epitome of the first and
second pages of the _Times_, or present an abstract of its Supplement,
characteristic of our country as the result might prove. We purpose to
go somewhat further afield, and tread upon ground hitherto unbroken. A
file of South American newspapers has suggested to us that it might
prove amusing, if not instructive, to describe the wants and wishes, the
habits of life, and something of the pervading tone of society, in
certain parts of that hemisphere, as shown in the advertisements of the
periodical journals. We have selected the city of Buenos Ayres for this
illustration, and turn at once to our file.
The political feature is absent here, for where men have always arms in
their hands to establish a new "Constitution," or destroy an old one,
they look elsewhere than to a newspaper advertisement for the arena
wherein to exhibit their valor or patriotism. Their "London Tavern,"
their "Town Hall," their "Copenhagen Fields," or "Bull-ring," are to be
found on their wide-spreading Pampas, or in the fastnesses of their
Sierras, with the _lasso_ at the saddle-bow, the sharp spur on the heel,
the _trabrigo_ (carbine) in the holster, and the lance or sabre in the
grasp. These politicians have no time for reading or writing
advertisements, nor would it answer any very useful purpose if they did.
The only attempt that is ever made to catch the patriotic eye, is where
a formal notice is issued by the authorities, touching taxes, or a
muster of militia for some peaceful end; on these occasions, a "_Viva la
Federation!_" (Long live the Confederation!) appears at the head of the
advertisement announcing the fact; and when it has a quasi-military
character attached to it, the portrait of an infantry soldier under
arms, in white tights, Hessian boots, crossbelts, stiff stock, and
ponderous chako (none of them very pleasant things to think of in
latitude thirty-four degrees south, with the thermometer ninety-six in
the shade), is invariably added. But the confederation is not appealed
to merely because the nature of the advertisement may seem to require
it; we find the same heart-stirring refresher associated with ass's
milk, live turtle, runaway slaves--with everything, indeed, that has an
interest for the community, portable or edible, necessary to its
comfort, or serviceable to its desires.
Public-domain text, read in full here on John Shaqi.
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