The International Monthly, Volume 5, No. 4, April, 1852Various
History
The International Monthly, Volume 5, No. 4, April, 1852
Various
Art, Modern -- 19th century -- Periodicals; Literature, Modern -- 19th century -- Periodicals; Science -- History -- Periodicals
But if liberty has very little claim on the advertising columns of a
newspaper in Buenos Ayres, there is a large set-off in favor of slavery.
The papers teem with notices concerning that portion of the people who
have the misfortune not to belong to themselves. And here it may be
desirable to advert to a feature which is essential to the success of an
advertisement in South America; it must be pictorial. Our own country
newspapers, and most of the continental ones,--those of our Parisian
friends in particular,--show us what can be done in this way; but they
do not elaborate their subject after the manner of the Buenos-Ayreans.
With them the advertisement must have a double chance; they who can read
may enjoy the advantages of a liberal education in plain type;--they who
have not been introduced to the schoolmaster may gather the meaning of
the "noticia" from the greater or less striking resemblance of the
object advertised to the woodcut which illustrates it. It is true, a
difficulty may sometimes arise in the latter case, owing to an
economical employment of the same block to represent a great variety of
actions; the same slave is always in the attitude of a fugitive, whether
he be described as running away with all his might, or quietly standing
still to be sold; the same horse is always in a high trotting condition,
whether he be supposed to career across the plain, or hold up a foot to
be shod; the same bull has always his head bent down, with the same
mischievous poke of the horns, whether he be advertised for slaughter or
recommended for sport.
A cook who might make a pudding with quick-lime instead of flour, and
instead of a bath-brick send in a real one, would not accord with the
notions of an English housewife. Female slaves who are to be sold, are
represented as like to Atalanta, as the males are to Hippomenes. They,
too, attired in a long night-gown, which has very much the look of
impeding their flight, are always bolting with a bundle, which probably
contains the bonnet they never appear in, or the shoes they are not
supposed to wear. In like manner, if you wish to buy (_se desca
comprar_) a slave, of either sex, you do so with your eyes open; for the
great probability that the new purchase will vanish on the first
favorable opportunity, is vividly get forth in the woodcut that speaks
for all. The prices are tolerably high,--a boy, as we have seen, fetches
nine hundred dollars; a woman-servant (_una criada_), fifteen hundred;
and a man in the prime of his age,--for manual labor,--eighteen hundred,
or two thousand. What a fortune Louis Napoleon might make, if he could
establish a market-value for those whom he proscribes! M. Thiers would
then be worth four hundred pounds!
Public-domain text, read in full here on John Shaqi.
Reviews
Reviews
No reviews yet
Be the first to share your thoughts on this work.
Elsewhere in the archive
Join the Discussion
Join the discussion
Sign in to leave a comment or review.
Sign InorCreate an account