Department stores -- Fiction; Paris (France) -- Fiction; Seduction -- Fiction; Women sales personnel -- Fiction
Gaujean then hastened from Lyons; there were hurried confabulations,
and they finished by coming to a heroic resolution; the silk should
be lowered in price, they would sell it at five francs six sous, and
lower than that no one could go, without acting madly. But the next
day Mouret marked his material at five francs four sous. Then the
struggle became rageful. Robineau replied by five francs three sous,
whereupon Mouret at once ticketed The Paris Delight at five francs and
two sous. Neither lowered more than a sou at a time now, for both lost
considerable sums as often as they made this present to the public.
The customers laughed, delighted with this duel, quite stirred by the
terrible thrusts which the rivals dealt one another in order to please
them. At last Mouret ventured as low as five francs; and his staff
paled and shuddered at such a challenge to fortune. Robineau, utterly
beaten, out of breath, also stopped at five francs, not having the
courage to go any lower. And thus they rested on their positions, face
to face, with the massacre of their goods around them.
But if honour was saved on both sides, the situation was becoming
fatal for Robineau. The Ladies' Paradise had money at its disposal
and a patronage which enabled it to balance its profits; whereas he,
sustained by Gaujean alone, unable to recoup his losses by gaining on
other articles, found himself nearing the end of his tether, slipping
further and further down the slope toward bankruptcy. He was dying from
his hardihood, despite the numerous customers whom the hazards of the
struggle had brought him. One of his secret worries was to see these
customers slowly quitting him, returning to The Ladies' Paradise, after
all the money he had lost in the efforts he had made to secure them.
One day he quite lost patience. A customer, Madame de Boves, had
called at his shop for some mantles, for he had added a ready-made
department to his business. She would not come to a decision, however,
but complained of the quality of the material, and at last exclaimed:
"Their Paris Delight is a great deal stronger."
Robineau restrained himself, assuring her that she was mistaken with a
tradesman's politeness, all the more respectful, moreover, as he feared
to reveal his inward revolt.
"But just look at the silk of this cloak!" she resumed, "one would
really take it for so much cobweb. You may say what you like, sir, but
their silk at five francs is like leather compared with this."
He did not reply; with the blood rushing to his face, he kept his lips
tightly closed. In point of fact he had ingeniously thought of buying
some of his rival's silk for these mantles; so that it was Mouret, not
he, who lost on the material. And to conceal his practice he simply cut
off the selvage.
"Really," he murmured at last, "you think the Paris Delight thicker?"
"Oh! a hundred times!" said Madame de Boves. "There's no comparison."
Public-domain text, read in full here on John Shaqi.
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