The Ladies' Paradise: A Realistic NovelZola, Émile
General
The Ladies' Paradise: A Realistic Novel
Zola, Émile
Department stores -- Fiction; Paris (France) -- Fiction; Seduction -- Fiction; Women sales personnel -- Fiction
But where Mouret revealed himself as an unrivalled master was in the
interior arrangement of the shops. He laid down as a law that not a
corner of The Ladies' Paradise ought to remain deserted, requiring
everywhere a noise, a crowd, evidence of life; for life, said he,
attracts life, increases and multiplies. From this law he drew all sorts
of applications. In the first place, there ought always to be a crush at
the entrance, so that the people in the street should mistake it for
a riot; and he obtained this crush by placing a lot of bargains at the
doors, shelves and baskets overflowing with very low-priced articles;
so that the common people crowded there, stopping up the doorway, making
the shop look as if it were crammed with customers, when it was often
only half full. Then, in the galleries, he had the art of concealing
the departments in which business was slack; for instance, the shawl
department in summer, and the printed calico department in winter, he
surrounded them with busy departments, drowning them with a continual
uproar. It was he alone who had been inspired with the idea of placing
on the second-floor the carpet and furniture counters, counters where
the customers were less frequent, and which if placed on the ground
floor would have caused empty, cold spaces. If he could have managed it,
he would have had the street running through his shop.
Just at that moment, Mouret was a prey to an attack of inspiration. On
the Saturday evening, as he was giving a last look at the preparations
for the Monday's great sale, he was suddenly struck with the idea that
the arrangement of the departments adopted by him was wrong and stupid;
and yet It seemed a perfectly logical arrangement: the stuffs on one
side, the made-up articles on the other, an intelligent order of things
which would enable the customers to find their way themselves. He had
thought of this orderly arrangement formerly, in Madame Hédouin's narrow
shop; and now he felt his faith shaken, just as he carried out his idea.
Suddenly he cried out that they would “have to alter all that.” They had
forty-eight hours, and half what had been done had to be changed. The
staff, frightened, bewildered, had been obliged to work two nights and
the entire Sunday, amidst a frightful disorder. On the Monday morning
even, an hour before the opening, there was still some goods to be
placed. Decidedly the governor was going mad, no one understood, a
general consternation prevailed.
[Illustration: 0355]
“Come, look sharp!” cried Mouret, with the quiet assurance of his
genius. “There are some more costumes to be taken upstairs. And the
Japan goods, are they placed on the central landing? A last effort, my
boys, you'll see the sale by-and-by.”
Public-domain text, read in full here on John Shaqi.
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