The Ladies' Paradise: A Realistic NovelZola, Émile
General
The Ladies' Paradise: A Realistic Novel
Zola, Émile
Department stores -- Fiction; Paris (France) -- Fiction; Seduction -- Fiction; Women sales personnel -- Fiction
Bourdoncle had also been there since daybreak. He did not understand any
more than the others, and he followed the governor's movements with
an anxious eye. He hardly dared to ask him any questions, knowing how
Mouret received people in these critical moments. However, he at last
made up his mind, and gently asked: “Was it really necessary to upset
everything like that, on the eve of our sale?”
At first Mouret shrugged his shoulders without replying. Then as the
other persisted, he burst out: “So that all the customers should heap
themselves into one corner--eh? A nice idea of mine! I should never have
got over it! Don't you see that it would have localised the crowd. A
woman would have come in, gone straight to the department she wished,
passed from the petticoat counter to the dress one, from the dress to
the mantle, then retired, without having even lost herself for a moment?
Not one would have thoroughly seen the establishment!”
“But,” remarked Bourdoncle, “now that you have disarranged everything,
and thrown the goods all over the place, the employees will wear out
their legs in guiding the customers from department to department.”
Mouret gave a look of superb contempt. “I don't care a hang for that!
They're young, it'll make them grow! So much the better if they do walk
about! They'll appear more numerous, and increase the crowd. The greater
the crush the better; all will go well!” He laughed, and deigned to
explain his idea, lowering his voice: “Look here, Bourdoncle, listen to
the result. Firstly, this continual circulation of customers disperses
them all over the shop, multiplies them, and makes them lose their
heads; secondly, as they must be conducted from one end of the
establishment to the other, if they want, for instance, a lining after
having bought a dress, these journeys in every direction triple the
size of the house in their eyes; thirdly, they are forced to traverse
departments where they would never have set foot otherwise, temptations
present themselves on their passage, and they succumb; fourthly----”
Bourdoncle was now laughing with him. At this Mouret, delighted, stopped
to call out to the messengers: “Very good, my boys! now for a sweep, and
it'll be splendid!”
But on turning round he perceived Denise. He and Bourdoncle were
opposite the ready-made department, which he had just dismembered by
sending the dresses and costumes up on the second-floor at the other
end of the building. Denise, the first down, was opening her eyes with
astonishment, quite bewildered by the new arrangements.
Public-domain text, read in full here on John Shaqi.
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