The Ladies' Paradise: A Realistic Novel — John Shaqi
The Ladies' Paradise: A Realistic NovelZola, Émile
General
The Ladies' Paradise: A Realistic Novel
Zola, Émile
Department stores -- Fiction; Paris (France) -- Fiction; Seduction -- Fiction; Women sales personnel -- Fiction
“As for myself, I can't complain as yet. Of course he has done me harm,
the scoundrel! But up to the present he only keeps ladies' cloths, light
stuffs for dresses and heavier goods for mantles. People still come to
me for men's goods, velvets for shooting suits, cloths for liveries,
without speaking of flannels and serges, of which I defy him to show
as good an assortment. But he thinks to annoy me by planting his cloth
department right in front of my door. You've seen his display, haven't
you? He always places his finest made-up goods there, surrounded by a
framework of various cloths--a cheap-jack parade to tempt the women.
Upon my word, I should be ashamed to use such means! The Old Elbeuf has
been known for nearly a hundred years, and has no need for such at
its door. As long as I live, it shall remain as I took it, with a few
samples on each side, and nothing more!”
The whole family was affected. Geneviève ventured to make a remark after
a silence:
“You know, papa, our customers know and like us. We mustn't lose
heart Madame Desforges and Madame de Boves have been to-day, and I am
expecting Madame Marty for some flannel.”
“I,” declared Colomban, “I took an order from Madame Bourdelais
yesterday. 'Tis true she spoke of an English cheviot marked up
opposite ten sous cheaper than ours, and the same stuff, it appears.”
“Fancy,” murmured Madame Baudu in her weak voice, “we knew that house
when it was scarcely larger than a handkerchief! Yes, my dear Denise,
when the Deleuzes started it, it had only one window in the Rue
Neuve-Saint-Augustin; and such a tiny one, in which there was barely
room for a couple of pieces of print and two or three pieces of calico.
There was no room to turn round in the shop, it was so small. At that
time The Old Elbeuf, after sixty years' trading, was as you see it now.
Ah! all that has greatly changed!”
She shook her head; the drama of her whole life was expressed in these
few words. Born in the old house, she loved every part of it, living
only for it and by it; and, formerly proud of this house, the finest,
the best patronised in the neighbourhood, she had had the daily grief of
seeing the rival establishment gradually growing in importance, at first
disdained, then equal to theirs, and finally towering above it, and
threatening all the rest. This was for her a continual, open sore; she
was slowly dying from sheer grief at seeing The Old Elbeuf humiliated,
though still living, as if by the force of impulse, like a machine wound
up. But she felt that the death of the shop would be hers as well, and
that she would never survive the closing of it.
Public-domain text, read in full here on John Shaqi.
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