The Ladies' Paradise: A Realistic NovelZola, Émile
General
The Ladies' Paradise: A Realistic Novel
Zola, Émile
Department stores -- Fiction; Paris (France) -- Fiction; Seduction -- Fiction; Women sales personnel -- Fiction
She went out, and her black silk dress, rustling against the door,
produced a noise like that of a snake wriggling through the brushwood.
The baron at once manoeuvred to carry Mouret off, leaving the ladies to
Bouthemont and De Vallagnosc. Then they stood talking before the window
of the other room in a low tone. It was quite a fresh affair. For a long
time Mouret had cherished a desire to realise his former project,
the invasion of the whole block by The Ladies' Paradise, from the
Rue Monsigny to the Rue de la Michodière and from the Rue
Neuve-Saint-Augustin to the Rue du Dix-Décembre. There was still a vast
piece of ground, in the latter street, remaining to be acquired, and
that sufficed to spoil his triumph, he was tortured with the desire to
complete his conquest, to erect there a sort of apotheosis, a monumental
façade. As long as his principal entrance should remain in the Rue
Neuve-Saint-Augustin, in a dark street of old Paris, his work would be
incomplete, wanting in logic. He wished to set it up before new Paris,
in one of these modern avenues through which passed the busy crowd
of the latter part of the nineteenth century. He saw it dominating,
imposing itself as the giant palace of commerce, casting a greater
shadow over the city than the old Louvre itself. But up to the present
he had been baulked by the obstinacy of die Crédit Immobilier, which
still held to its first idea of building a rival to the Grand Hôtel on
this land. The plans were ready, they were only waiting for the clearing
of the Rue du Dix-Décembre to commence the work. At last, by a supreme
effort, Mouret had almost convinced Baron Hartmann.
“Well!” commenced the latter, “we had a board-meeting yesterday, and I
came to-day, thinking I should meet you, and being desirous of keeping
you informed. They still resist.” The young man gave way to a nervous
gesture. “But it's ridiculous. What do they say?”
“Dear me! they say what I have said to you myself, and what I am still
inclined to think. Your façade is only an ornament, the new buildings
would only extend by about a tenth the surface of your establishment,
and it would be throwing away immense sums on a mere advertisement.”
At this Mouret burst out “An advertisement! an advertisement! In any
case this will be in stone and outlive all of us. Just consider that it
would increase our business tenfold! We should see our money back in
two years. What matters about what you call the wasted ground, if this
ground returns you an enormous interest! You will see the crowd,
when our customers are no longer obliged to struggle through the Rue
Neuve-Saint-Augustin, but can freely pass down a thoroughfare large
enough for six carriages abreast.”
“No doubt,” replied the baron, laughing. “But you are a poet in your
way, let me tell you once more. These gentlemen think it would be
dangerous to further extend your business.' They want to be prudent for
you.”
Public-domain text, read in full here on John Shaqi.
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