The Ladies' Paradise: A Realistic NovelZola, Émile
General
The Ladies' Paradise: A Realistic Novel
Zola, Émile
Department stores -- Fiction; Paris (France) -- Fiction; Seduction -- Fiction; Women sales personnel -- Fiction
“What do they mean? Prudent! I don't understand. Don't the figures show
the constant progression of our business? At first, with a capital
of five hundred thousand francs, I did business to the extent of two
millions, turning the capital over four times. It then became four
million francs, which, turned over ten times, has produced business to
the extent of forty millions. In short, after successive increases,
I have just learnt, from the last stock-taking, that the amount of
business done now amounts to a total of eighty millions; thus
the capital, only slightly increased--for it does not exceed six
millions--has passed over our counters in the form of more than twelve
times.”
He raised his voice, tapping the fingers of his right hand on the palm
of his left hand, knocking down these millions as he would have cracked
a few nuts. The baron interrupted him.
“I know, I know. But you don't hope to keep on increasing in this way,
do you?”
“Why not?” asked Mouret, ingenuously. “There's no reason why it should
stop. The capital can be turned over as often as fifteen times. I
predicted as much long ago. In certain departments it can be turned over
twenty-five or thirty times. And after? well! after, we'll find a means
of turning it over more than that.”
“So you'll finish by drinking up all the money in Paris, as you'd drink
a glass of water?”
“Most decidedly. Doesn't Paris belong to the women, and don't the women
belong to us?”
The baron laid his hands on Mouret's shoulders, looking at him with a
paternal air. “Listen, you're a fine fellow, and I am really fond of
you. There's no resisting you. We'll go into the matter seriously, and I
hope to make them listen to reason. Up to the present, we are perfectly
satisfied with you. Your dividends astonish the Bourse. You must be
right; it will be better to put more money into your business, than to
risk this competition with the Grand Hôtel, which is hazardous.”
Mouret's excitement subsided at once; he thanked the baron, but without
any of his usual enthusiasm; and the latter saw him turn his eyes
towards the door of the next room, again seized with the secret
anxiety which he was concealing. However, De Vallagnosc had come up,
understanding that they had finished talking business. He stood close to
them, listening to the baron, who was murmuring with the gallant air of
an old man who had seen life:
“I say, I fancy they're taking their revenge.”
“Who?” asked Mouret, embarrassed.
“Why, the women. They're getting tired of belonging to you; you now
belong to them, my dear fellow; it's only just!” He joked him, well
aware of the young man's notorious love affairs: the mansion bought
for the actress, the enormous sums squandered with girls picked up in
private supper rooms, amused him as an excuse for the follies he had
formerly committed himself. His old experience rejoiced.
“Really, I don't understand,” repeated Mouret.
Public-domain text, read in full here on John Shaqi.
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