The Little Review, September 1914 (Vol. 1, No. 6)Various
History
The Little Review, September 1914 (Vol. 1, No. 6)
Various
Literature, Modern -- 20th century -- Periodicals
We are a new people. Our country is a great international whirlpool of
ideas. New music, old music, new theories, old theories, new pictures,
old pictures, new standards, old standards meet here and are spun about
us with hysteria-like speed.
We do not want to appear ignorant of the newest thought or the oldest
convention. We strive for an impossible universalism, and we accept many
a mountebank at his face value because we are unable to settle his true
worth, immediately, and because we feel that we must give a decision
immediately.
Our credulity is stretched almost to the breaking point every hour of
every day of the year, for wonders seem never to cease and the quality
of the genuine has given rise to the quantity of the false.
We are gullible because we as a nation are alive to the possibility of
the impossible.
We have gained a reputation for loving to be cheated because we have the
almost national virtue of being able to lose, smile, and again strive,
BUT we do not love it. And in the end the only one who really loses is
the charlatan who sooner or later awakens to a realization of the bare
hollowness of his false and petty philosophy, "the public likes to be
humbugged."
The New York Letter
GEORGE SOULE
The future of _The Century_ is the engrossing topic among the writers
and publishers in New York. No startling change in editorial policy is
contemplated. Possibly the perception of the modern and future world
which the magazine has begun to show under the guidance of Mr. Yard will
be more apparent. The principal topic for speculation, however, is
whether a "high-class" illustrated magazine selling for thirty-five
cents can be a financial success, or even self-supporting. It is an open
secret that none of them has been making money for some time. With this
question readers who are interested in the contents of _The Century_
have no concern except the single rather important one that if present
conditions continue long enough the magazine will cease to exist, at
least in its present form.
Here, as in every other literary field, the strengthening of the
machinery of commerce has enabled the product of transient popularity to
interfere seriously with the thing that is done for its own sake. The
"lowbrow" rules. An illustrated magazine is made possible by its
advertising, and the advertisers want large circulation. Some of them
do, it is true, look also for "quality" of circulation, but their
standard of quality has nothing to do with taste, literary or otherwise;
it measures merely "spending power." And the aristocracy of intellect
has only a shadowy identity with the aristocracy of wealth. There are
thousands of "automobile owners" who would never think of wading through
even an _Atlantic Monthly_ article.
Public-domain text, read in full here on John Shaqi.
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