5. One more way of working has proved to be valuable, and well worth while. Like nearly all small towns, we have a weekly newspaper which finds its way into most of the homes of the parish. The pastor and the editor work together in the effort to make it an organ of helpful power in the community life. For the past three years I have had each week a column--usually a column and a half--in this paper. It is my regular Monday forenoon work to write that column. I put into it whatever I think will be useful to the people, bringing them many a message that would hardly come appropriately into the pulpit, and reaching in that way many whom I would not often come in touch with otherwise. The themes are various, a few may serve as specimens. "How to Keep One's Religion and Make It Pay," "The Back Yard," "The Test of the Summer Time," "The Man You Happen to Meet," "The Utility of the Yell," "The Wedding Bells and Funeral Knells," "Dr. Charles M. Sheldon and His Ideas of an Educated Man," "Be a Columbus," "The Keen Zest of Living." Any local topic of general interest is taken up and discussed, and the activities of the church and the social and literary doings in the various out-stations are brought before the people. So they are kept constantly aware that something is going on that is worth while throughout the parish, and I have an opportunity to keep my ideas before the whole parish. This I consider one of my most valuable ways of working, and I find that the Pastor's Column is eagerly looked for and widely read. This suggests the question whether in the past the pastors of our churches have sufficiently appreciated the value of printer's ink as an adjunct in carrying on religious and community work. If the pastor can speak through the press as well as the pulpit, he is duplicating his influence.