The Man of Letters as a Man of BusinessHowells, William Dean
History
The Man of Letters as a Man of Business
Howells, William Dean
American literature -- History and criticism
I doubt, indeed, whether the earnings of literary men are absolutely as
great as they were earlier in the century, in any of the
English-speaking countries; relatively they are nothing like as great.
Scott had forty thousand dollars for "Woodstock," which was not a very
large novel, and was by no means one of his best; and forty thousand
dollars had at least the purchasing powers of sixty thousand then.
Moore had three thousand guineas for "Lalla Rookh," but what publisher
would be rash enough to pay twenty-five thousand dollars for the
masterpiece of a minor poet now? The book, except in very rare
instances, makes nothing like the return to the author that the
magazine makes, and there are but two or three authors who find their
account in that form of publication. Those who do, those who sell the
most widely in book form, are often not at all desired by editors; with
difficulty they get a serial accepted by any principal magazine. On
the other hand, there are authors whose books, compared with those of
the popular favorites, do not sell, and yet they are eagerly sought for
by editors; they are paid the highest prices, and nothing that they
offer is refused. These are literary artists; and it ought to be plain
from what I am saying that in belles-lettres, at least, most of the
best literature now first sees the light in the magazines, and most of
the second best appears first in book form. The old-fashioned people
who flatter themselves upon their distinction in not reading magazine
fiction, or magazine poetry, make a great mistake, and simply class
themselves with the public whose taste is so crude that they cannot
enjoy the best. Of course this is true mainly, if not merely, of
belles-lettres; history, science, politics, metaphysics, in spite of
the many excellent articles and papers in these sorts upon what used to
be called various emergent occasions, are still to be found at their
best in books. The most monumental example of literature, at once
light and good, which has first reached the public in book form is in
the different publications of Mark Twain; but Mr. Clemens has of late
turned to the magazines too, and now takes their mint mark before he
passes into general circulation. All this may change again, but at
present the magazines--we have no longer any reviews--form the most
direct approach to that part of our reading public which likes the
highest things in literary art. Their readers, if we may judge from
the quality of the literature they get, are more refined than the book
readers in our community; and their taste has no doubt been cultivated
by that of the disciplined and experienced editors. So far as I have
known these they are men of aesthetic conscience, and of generous
sympathy. They have their preferences in the different kinds, and they
have their theory of what kind will be most acceptable to their
readers; but they exercise their selective function with the wish to
give them the best things they can.
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