The meaning of a liberal educationMartin, Everett Dean
Philosophy
The meaning of a liberal education
Martin, Everett Dean
Education
The following example is typical of what happens to education when
wisdom lifteth up her voice in the street. A full page advertisement
appears in a Sunday newspaper. There is a picture of two successful
business men looking at a newspaper. The article which has caught their
attention reads, “R. P. Clark Made President of Big Mercantile Corp.
Began as Office Boy 21 years ago.” Here are a few lines quoted from
their comments,
“That fellow amazes me! Do you remember when he first came to us as
an office boy?... and all the other fellows had a head start on him
with their college degrees. He must have found an unusual way to
make up for his lack of schooling--he must have found a secret means
of improving his chances both in business and society. Clark knew
how tremendously he was handicapped by his lack of schooling and he
determined to find _a shortcut to education_. And this he found in
Elbert Hubbard’s Famous Scrapbook.”
There you have it. I have never seen a more complete statement of the
average man’s idea of education. Mastery of the tricks which bring
early success; belief that there is somewhere a secret magic, knowledge
of which will immediately transform one’s personality;--the shortcut.
No appreciation of the fact that it is never information which
transforms a person, but the persistent effort put forth to acquire
it. Education is on the air, in these enlightened times one can get
it anywhere--like bootleg whiskey. It is proposed now to give adult
education by radio. All you need do to achieve scholarship is to turn
it on, close your eyes, and go to sleep. You can get it without effort,
without knowing that you are getting it, or just who is educating you.
I mentioned earlier that one of the dangers to education in America
is our weakness for propaganda. Few people know the difference
between education and advertising. The latter is commonly spoken
of as education by those engaged in it. I once knew an advertising
manager for a fruit grower’s organization. He conceived a brilliant
idea. Just as we have Health Week, Clean-Up Week, Fire Prevention
Week, he arranged in various localities an Orange Eating Week. He
told me that he could educate the public to eat as many oranges as he
chose. Press agents are everywhere busy “educating the public” for all
sorts of objects; to respect the rights of vested capital, to give
money to build cathedrals, to vote a straight party ticket. I once
attended a banquet given by an organization of manufacturers. There
I met a splendid-looking elderly gentleman and was told that he was
the attorney for the organization. As I had never before seen him, I
inquired if he had offices in New York. My informant said, “Oh, no, he
lives in Washington. His job is to educate Congress.”
Public-domain text, read in full here on John Shaqi.
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